Senior Brand Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Accolade Wines UK
Weybridge, GB,
England
Senior Brand Manager - The UK's No.1 Wine Company
Salary Circa £60,000 dependent on experience plus excellent benefits and staff wine allowance.
About the role and location
We have an exciting opportunity for an experiend Senior Brand Manager to join our Brands Team at our UK Head Office in Weybridge, close to the train and town centre, with free parking on site.
About Accolade Wines
Drawing on our proud heritage as one of the first wineries established in Australia, Accolade Wines has evolved into a global wine company with some of the world’s best known brands sold in over 130 countries. Today our portfolio comprises of more than 35 wineries and brands from premium regions in Australia, New Zealand, South Africa, Chile and California. This breadth makes us one of the world’s leading providers of New World premium, commercial and value wines. We also have the largest bottling plant in the Northern Hemisphere and in 2015 we were delighted to be the Winners of the World Class Manufacturing award at The Manufacturer MX Awards.
In the UK our most popular and market leading brands are Hardy’s, Kumala and Echo Falls, including the exciting recent addition of Echo Falls Vodka seen here on Twitter.
About this role
Roles like this do not come along very often. It’s a very exciting time to join us as we have a fresh agenda and have set ourselves some ambitious and challenging targets. Reporting into our Marketing Director you will drive the vision for our Australian based brand portfolio, being empowered to lead and make strategic choices. You will also manage the day to day planning and implementation of existing activation platforms. You will have at your disposal, information from consumer, shopper, competitor and market data, to enable you to apply these insights to develop differentiated, engaging activities and plans which generate clear brand momentum and more sales. Operating at a senior level, you will have full control over your brands and will be expected to share your knowledge and expertise within the wider team. You’ll be part of a small ambitious team with a clear remit to drive a brand led agenda throughout the business.
Your key responsibilities will include:
- Managing our Australian wine portfolio: Including Hardys, Grant Burge, Barossa Ink, Jam Shed, Starve Dog Lane & Fine Wine Partner brands
- Fully leading, developing and executing our portfolio vision and brand strategy and strong differentiated plans for brands of responsibility
- Working directly with our Category, Shopper, Sales and Supply teams, utilising insights to identify needs and opportunities for the Australian wine portfolio
- Working with our sales team to drive the brand agenda within the business and engage with key customers to motivate and excite
- Brand activation, execution and campaign evaluation: including agency management
- Effectively managing and controlling an allocated marketing budget
- Identifying and managing new product development opportunities and innovation pipeline management
- Understanding, influencing and supporting the global alignment requirements for the brands you are responsible for
- Being an ambassador within the team you will be expected to lead by example and be willing to coach your colleagues where appropriate
About you
You will have a proven background as a high performer in a Brand Manager or above within the FMCG sector, having managed the full brand agenda. You’ll be a strategic thinker but more importantly will make things happen, driving our brand consideration and sales. You’ll enjoy working collaboratively with colleagues in our sales and category teams in addition to working with and managing our external agencies. You will be a skilled influencer who can influence and challenge at all levels.
Your energy and drive will be infectious and you’ll love sharing your expertise with colleagues and be confident in presenting to internal and external stakeholders at all levels. You will be proactive and able to deliver in a busy environment and possess good knowledge of continuous research databases in addition to using insights to inform decisions.
You’ll have had previous exposure to the UK grocery market and have a good understanding of the key drivers within these channels.
Project management skills and experience in new product development are essential for this role.
Like us, you’ll be passionate about wine and we’ll even place you on a wine tasting course (WSET) so you can start appreciating our product even more.
Sound like your kind of drop?
We are a multi award winning company and like us you will have a passion for wine
How To Apply
https://jobs.accolade-wines.com/job/Weybridge-Senior-Brand-Manager-Weybridge/425274400/