RETAIL SALES ADVISOR (Wine Jobs: Sales & Marketing)

Full Time

  The Whisky Exchange

  UK, England

Do you have an interest in the drinks trade? Are you keen to develop your knowledge and expertise in a booming industry? Whether your tipple of choice is wine, spirits or real ale, The Whisky Exchange covers it all. We are a multiple award-winning drinks retailer with an outstanding reputation for range, quality, and able to deliver outstanding customer journeys.

We are delighted to announce the opening of a new retail store situated on Great Portland Street.

This is hugely exciting opportunity to join a highly competent team in an ambitious, growing company.

As a Sales Advisor your primary role is to build and strengthen relationships with our diverse customer base. You’ll be part of a highly driven team of drinks specialists responsible for providing an exceptional shopping experience by offering friendly, helpful advice to guide their purchase and build confidence.

The ideal candidate is a first-class communicator with a passion for drinks and an eagerness to learn.


Primary Duties and Responsibilities:

Shop Operations

  • Greeting and assisting customers, maximising engagement and offering samples where appropriate.
  • Increasing customer databases.
  • Responding to telephone enquiries, taking messages or transferring calls where necessary.
  • Ordering specific products for customers if they are not currently available or in stock, and providing order updates.
  • Processing transactions for customers, handling card and cash payments.
  • Ensuring all health and safety requirements are met and making corrections where necessary.

 Team Working 

  • Completing weekly/monthly tasks and DLC to other sales advisors.
  • Maintaining a professional working environment and a culture of continuous improvement.

 Stock and Merchandising 

  • Replenishing stock levels on the display, rotating stock where necessary, and communicating requirements to the management.
  • Ensure that retail and stock room spaces are maintained to professional standard.
  • Receiving deliveries and assisting with movement of stock in and out of the store.
  • Maintaining and updating visual merchandising displays.
  • Assisting with stock takes and general inventory management.

 Product Knowledge and Personal Development 

  • Continual development of product awareness and understanding for new and existing ranges.
  • Assisting with private and monthly tasting events, and learning through sampling and developing your palate.

 Candidate Experience

 Key skills and knowledge 

  • Passion for spirits, and the drinks industry in general.
  • Excellent customer service skills.
  • Strong communicator.
  • Excellent team working skills and flexible approach to task handling.
  • Problem solver.
  • Strong sense of priority and awareness.
  • Strong sales track record and able to transfer skills to the drinks sector.
  • Exceptional attention to detail.

 Job Requirements

  • Must have flexibility to work shift patterns during weekdays and weekends
  • Fluent written and spoken English
  • Professional manner and tidy appearance

Previous experience in the drinks industry is desirable but not essential.

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