Business Development Executive (Wine Jobs: Management & Administration)

Full Time

  Pernod Ricard UK

  Manchester, England


The role of the Business Development Executives (BDEs) is to maximise availability, visibility and ROS to targeted On Trade customers for Pernod Ricard strategic brands within a designated post code territory.

The BDE roles are home based, working within a defined geographical area, therefore it is required that he/she lives within this territory to understand the nature and culture within.  Although opportunities exist in all segments of the On-trade, the calls will be predominantly from the Premium sector in alignment with our brand portfolio. On average a BDE makes 9 planned calls per day and has an account base of approximately 235 outlets.

The BDE will work within one of 3 regional teams, each comprising of 7-8 BDE’s reporting to a Field Sales Manager.


The UK on trade wines and spirits market is a well developed, competitive environment with a number of large competitors selling to well developed on trade segments. The on trade is a complex channel with a number of sub channels (National wholesaler, multiple pub operators, independent bars, regional brewers).  The channel is an important contributor to the profit of PR in the UK but it also plays a vital role in building the equity of our brands with consumers.

As a field based representative of the Company, it is expected that you operate in a transparent manner and demonstrate integrity in all interactions.

Key Deliverables:

  • Gain new listings and increase distribution
  • Gain house pour status in major categories (vodka, gin, rum, champagne)
  • Maximise visibility and increase brand awareness
  • Conduct staff education and ensure recommendation
  • Evaluate activity and determine effectiveness and measurement of objectives (SMART)
  • Any other reasonable additional duties that may be required from time to time



  • Graduate calibre
  • Good communicator
  • Ability to build strong relationships
  • Commercial expertise
  • Entrepreneurial flair
  • Analytical and numerate
  • Organisational ability
  • Computer literate
  • Account management experience


  • WSET Certificate
  • Wines and Spirits industry experience
  • Leisure or consumer focused company
  • FMCG background

How To Apply

Wine & Restaurant Jobs in the UK. Looking for a job or hiring new employees in the wine & restaurant industries? Wine Jobs England - The job site for wine & hospitality employment throughout the United Kingdom. Find job ads for careers in the wine industry, from winemaking to wine sales jobs.

Wine & Restaurant Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your restaurant and wine industry job openings on

Job Seekers - Looking for a job in the wine & restaurant industries? Employers are always looking for talented, energetic people. Find jobs in restaurant and wine including winery jobs, wine sales reps, winemakers, Sommelier jobs, chef jobs, management jobs and more. Sign up for our free email alert service when new Wine & Restaurant jobs are posted we'll send you an email.