Wine Education Ambassador (Wine Jobs: Management & Administration)

Full Time

  Pernod Ricard

  London, England

Key Responsibilities:


Wine Education

  • Drive wine culture as the portfolio’s ‘product expert’ by demonstrating superior brand and category knowledge
  • Provide formal and informal wine/brand education and training (in person or virtually) for Pernod Ricard affiliates, distributors, trade, consumers and media on PRW’s key strategic brands in the region
  • Provide input to the PRW Education team on the development training and educational tools/initiatives for wine and our brands for use in market with key stakeholder audiences



Brand Development

  • Instil a ‘wine culture’ within the Pernod Ricard affiliate network through increased exposure to wine and ongoing education on PRW wine brands
  • Educate and mentor sales teams to broaden their understanding of wine and support gaining listing and activating in key channels ie lead tastings, provide NPD immersion, support buyer meetings
  • Develop and manage a social media community, as per the PRW guidelines, to promote our wine brands
  • Develop local relationships with relevant industry representatives, distributors, trade customers and other organisations that can play an instrumental role in building brand reputation and advocacy


Trade and Consumer Events

  • Support local team by managing, organising, implementing and representing our brands at relevant trade and consumer events
  • Work closely with Regional Education Manager to support key visits by Winemakers, Global Marketing (inbound) to deliver ‘best in class’ execution at major trade shows and key industry events
  • Work closely with local teams (internal sales, distributors) to provide wine industry expertise at appropriate consumer wine fairs, trade shows, brand activations and exhibitions.
  • Propose, present and initiate new experiential activities aligned to brand strategies which can be delivered at events, to showcase PRW wines



  • Provide regular market updates on key activity, market intelligence, competitor information on a monthly basis (or when required) and as directed by the Education team
  • Monitor brand performance and pricing fluctuations seen in the marketplace
  • Proactively communicate learnings from the field and share best practices with the local market affiliate and PRW (via Regional Business Acceleration Team) on an ongoing basis

How To Apply

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