Social Media and Events Executive
(Wine Jobs:
Sales & Marketing)
Full Time
Enotria Winecellars Ltd
London,
England
Enotria & Coe is the UK’s leading premium wine and spirits distributor, with sales of over 30m bottles per annum to a huge range of customers across the country and internationally. The company in its current state was formed in Feb 2016 when Enotria (a premium wine distributor) purchased and merged with Coe Vintners (a premium spirit wholesaler). Under its current Private Equity ownership, the business has undergone a significant transformation over the last three years and has been investing heavily in new systems and people.
E&C sells 2,500 SKUs of wines and spirits to about 4,000 independent on-trade customers (restaurants, gastro pubs, bars, etc) as well as many major pub and restaurant chains and all the major supermarkets and wine shops. The individual on-trade operators order through a combination of phone, email and online, and currently about 20% of our B2B orders are placed online. Once the new B2B site goes live we aspire to drive this up to 40% of orders and would like to develop a programme to maximise the sales value cross of these transactions through cross-selling, up-selling and promotions.
E&C also operates a premium “independent” retailer, Great Western Wine, which sells directly to consumers both through a physical shop in Bath and through a website and customer database. Online turnover is approximately £2m and sales are clearly focused on mid to premium wines from the E&C portfolio. We are significantly increasing investment behind our online retail proposition with ambitious plans to expand our footprint, including an increased presence for spirits, for 2021.
Overview of role
The Social Media and Communications Executive is responsible for planning, creating and executing content across all social media platforms. The content needs to deliver on initiatives as outlined in the communications plan, which complements the strategic marketing programme.
The role involves researching, writing and proofing all content prior to publishing, ensuring that the information is dynamic, timely, interesting and engaging. The role will work closely with the Head of Communications & Events to ensure that company tone of voice is consistent across all channels.
The successful candidate will also provide support to the Head of Communications & Events at all Enotria&Coe events, both in the planning and preparation stages and in their execution and implementation, and will also attend brand owner events in order to provide social media coverage.
The ideal candidate must be flexible, proactive and have the proficiency to multi-task and thrive in a fast-paced working environment. The Social Media and Communications Executive needs to work collaboratively to establish strong relationships with various stakeholders throughout the business, including Design, Ecommerce, Events, Brand Management, Buying and Sales. Finally, the ideal candidate must be passionate about storytelling, and sharing the tales behind the wines and spirits in our portfolio, to generate content that customers can connect with meaningfully.
Duties & responsibilities
Social Media
- Plan, create and execute content across social media channels, including Instagram, Twitter and Facebook.
- Manage the social media calendar using Hootsuite, co-ordinating with the Marketing and Retail teams to ensure social media is supporting the broader conversation.
- Analyse performance of posts to ensure we’re continuing to grow our social community and presence online and producing content that is relevant and engaging.
- Provide social media stats (engagement, reach etc.) to support event reports, company presentations and the wider team where relevant.
- Monitor presence of competitor set to ensure we’re staying abreast of our position in the market, and always look for opportunities to remain ahead of the game.
- Work in collaboration with Brand Management and Account Managers to ensure our customers and producers are being integrated in our social conversation when appropriate (i.e. when producers are in market, or customer activations/success stories).
Events
- Support the Head of Communications & Events in the event planning process, including sourcing and confirming suppliers, liaising with venues and internal teams.
- Place orders for internal and external tastings, press samples and ad hoc sample requests.
- Coordinate awards submissions, and samples for press feature tastings.
- Provide on-the-day logistical and event management support to ensure that all events remain up to the Enotria&Coe standard.
- Work with the Head of Communications & Events and the Content & Copywriting Executive to produce post-event reports, to include social media analysis, relevant images, producer contact, etc.
General
- Support all Marketing workstreams in producing and implementing the annual communications plan in line with strategic marketing initiatives.
- Proof read text produced by colleagues.
- Support with key Enotria&Coe and brand-led events, as and when required.
- Assist with ad hoc design collateral to deliver key Marketing and Communication initiatives.
- Keep abreast of UK market and trends to ensure we’re weighing in to relevant drinks and lifestyle conversations.
- Manage other digital platforms, including EventBrite and Survey Monkey.
- Monitor press reviews, where our wine producers and spirits brand owners are featured.
Person Specification
Candidates must demonstrate the following skills and experience:
- Educated to A level or equivalent.
- Wine knowledge to WSET intermediate level, or a genuine interest to reach this level. Spirits qualification and some category knowledge is desired.
- Social media experience
- Experience of writing and editing magazines or web content
- Excellent coordinator of information
- Great communication skills
- Exceptional written communication skills
- Attention to detail and accuracy
- Ability to adapt style according to audience
- Excellent administrative skills, well-organised and timely
- Self-motivator with a pro-active attitude
- Excellent computer skills; advance level in Word, Excel and PowerPoint, and basic knowledge of Adobe programmes including InDesign and Photoshop
- Adept and comfortable with technology, web content and social networking
