Full or Part-Time Copywriter (Wine Jobs: Sales & Marketing)

  Oddbins

  London, England

Do you love wine? Do you love language? Are you bored of reading dull, standard product descriptions of Sauvignon Blanc that contain the words ‘gooseberry’, ‘elderflower’ and/or ‘cut grass’? Can you quickly make a theoretical link between Kim Kardashian and a Xynomavro, and then produce fun and interesting copy to explain that link? Do you immerse yourself in the latest developments in politics, culture, fashion and food? Would you get upset when queueing in a supermarket if a sign asked you to have ’10 items or less’ in your basket?

 If so, please keep reading. We are looking for a smart, funny (perhaps, borderline insane) copywriter to produce a range of copy for the business - from a short tasting note for a new beer, to a substantial and academic essay criticising the UK wine trade. Applicants should be aware of, and ready to adapt to the Oddbins’ tone, but also able to contribute something fresh, new and challenging to our style. The position is not office based but would require occasional office work and meetings.      

Key duties

1.       Write product tasting notes, web copy and other product-related copy as necessary and of varying length, as required.

2.       Write copy for brochures, documents and other sales/ promotional/ marketing material.

3.       Write copy in a tone/ style which reflects the personality of the business. 

4.       Liaise with Marketing Manager to determine theme, style and length of copy. 

5.       Establish strong relationships across departments and an understanding of departmental needs, marketing strategy and operational capabilities.

6.       Assist Marketing Team in helping draft concepts and ideas for promotional focus.

7.       Plan and write social media copy/ blogs in a manner to engage, inform and interest consumers of varying age groups and backgrounds.

8.       Work closely with the E-Commerce and Marketing Teams to design and implement the overall look and feel of the outbound consumer communications materials and website offering.

9.       Develop unique, new concepts.

 

Experience

1.       Copywriting experience or a flair with written communication

2.       Strong knowledge of the trade, covering wine, spirits and beer. Should also actively monitor trade and non-trade press to be aware of new developments and trends in the industry.

3.       Strong organizational and communication skills. Great attention to detail.

4.       Able to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude.

5.       An observant and inquisitive approach to people and their environment and interests.

6.       An insight into human behaviour and what motivates people.

7.       Creativity and originality.

8.       Able to analyse a situation quickly.

9.       Able to pick out relevant facts and to dramatize them.

10.   Able to write clearly.

11.   Able to work under pressure.

 

Skills required

1.       The ability to think creatively and translate ideas into copy.

2.       Experience in writing strong, creative and factual copy that is grammatically correct.

3.       A flexible approach and willingness to adapt ideas to the demands and needs of the company.

4.       The ability to meet deadlines and work in a pressurised environment

5.       Great organisational skills, disciplined in managing work load

6.       An eye for detail and a desire for perfection

7.       Strong research skills that ensure all copy is correct and accurate

8.       A passion for writing and the willingness to learn from other creative professionals

 

Applicants should apply to [email protected] with their CV and examples of previous writing. 

---