E-commerce Manager (Wine Jobs: Sales & Marketing)

You have a direct ownership and responsibility to drive the Ecommerce strategic achievement within the UK market.

Responsible for: Business Development, Merchandising & Content Management, Activations & Campaigns, Performance Marketing, Team Management, Operations, and KPIs management.

Business Development:

• With the local leadership in your country and region, you will define strategies and tactical measures to drive P&L improvement.
• Report on Net Sales, Gross Margin and Profit Development of your channel(s).
• Use web analytics and competitive studies to identify qualified business opportunities.
• Identify and work to leverage Maison websites, local marketplaces and applicable new routes to consumers in your country as growth opportunities, in alignment with local leadership and partners.
• Develop the business case(s) required for approval to expand your O&O footprint.
• Nurture and grow relationship with existing partners to drive incremental sales.

Merchandising & Content Management:

• Ensure all product and marketing contents are available to go-live in time/quality and optimized for user experience.
• For all products within the country assortment, ensure on-time collection or creation of PDP content in accordance with corporate shooting and copy guidelines.
• For all initiatives, collaborate with marketing teams to collect or create local marketing creatives in line with Maison marketing guidelines.
• Utilize analytics to optimize site performance with regards to content placement.

Performance Marketing:

• Ensure that the appropriate marketing channels are leveraged to achieve the KPIs of your sales channel(s).
• CRM & Loyalty are an extremely important marketing channel in the luxury sector of our industry. Use these channels with care to build consumer retention.
• SEO, Paid Search, Shopping, are often the largest tool available to drive qualified traffic. Manage the resources to attain top ranks in your area.

Team & Stakeholders Management:

• Manage and develop talent in the UK ecommerce team.
• Lead the relationship with external partners contributing to UK ecommerce performance.
• Build synergies with e-retail and digital teams to deliver new initiatives that develop MH e-business.

Operations:

• Monitor performance and improvement of operational KPIs related to Outbound, Returns and Customer Service.
• Define in partnership with MHE Operations team, the appropriate measures to improve fulfillment KPIs.
• Hold external 3PL and Customer Service providers accountable to Service Level Agreement of your country.
• Identify operational improvement projects (e.g., payments, fraud) and collaborate in all project phases from tendering to implementation with all involved parties.

Site Development:

• Identify opportunities to improve the UX and commerciality of UK ecommerce channels.
• Provide collaboration and business requirements to corporate shared services teams charged with delivery.
• Utilize analytics to optimize site performance with regards to content placement.

Contributes to: Budget Management (FTT + A&P), Planning & Allocation

Professional know-how:

• 5 years experience in ecommerce, including experience in performance marketing
• 2 years in a leadership or people management role
• Experience with proven success in directly managing 3rd party service providers
• Strong knowledge of web analytics tools required (Google Analytics, Tableau, Adobe Analytics, etc.)
• Experience with web-based ecommerce management systems (Demandware / Hybris knowledge a plus)
• Experience with PIM system a plus
• Basic skills in HTML

Languages:

• Fluent in English, both written and verbally
• French is a plus

Skills and knowledge:

• Experience with internal Ecommerce teams
• Expert understanding of the Ecommerce landscape, including Ecommerce architecture, processes and systems.
• Ability to effectively collaborate with all areas and levels of IT, Marketing, and sales teams.
• Proven ability to build consensus and work effectively within a cross-departmental team.
• Ability to see the consumer perspective and act as their advocate.
• Strong assortment and inventory planning abilities.
• Understanding of key retail metrics and calendars, including markup, margin, sell thru, demand curves and inventory optimization.
• Extreme attention to detail is a must for this position.
• Ability to work independently on assigned tasks as well as accept direction on given assignment.
• Ability to show that you can succeed within a highly matrixed organization.
• Strong written and verbal communication skills.
• Negotiation skills
• Lead through Passion, Integrity and Energy!
• Interest in wine & spirits category and developing online customer-centric shopping journey.