Area Trade Marketing Manager - Europe (Wine Jobs: Sales & Marketing)

Full Time

  Heaven Hill Brands

  London, England


Founded in 1935, Bardstown, KY-based Heaven Hill Brands ( is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett's Vodkas and Gin; Admiral Nelson's and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinnerator Hot Cinnamon Flavored Whiskey; Rittenhouse Rye Whiskey; Deep Eddy Vodka; T.J. Carlon's Irish Cream Liqueur and Black Velvet Canadian Whisky. 

Job Skills / Requirements

Position Summary: The Trade Marketing Manager will work with customers to plan, develop and activate the suppliers’ strategic initiatives in the region to drive and deliver company objectives and goals.  The successful candidate for this role will reside in London

Role Qualifications: 

  • Bachelor’s Degree in Business, Marketing or related field
  • Minimum three (3) years’ experience in spirits or wine industry within the region

Position Responsibilities: 

  • Localize global consumer and trade brand plans and guidelines to needs of individual markets, sharing any learnings across region
  • Provide one voice for brands and company, ensuring uniformity of plans and activations across all customers.
  • Collaborate with distributors to lead development of marketing, promotion and communication plans, ensuring execution.
  • Interact with customers to develop customized selling materials to grow the brands.
  • Assist to gather market performance data including depletions, shipments, inventory, pricing, and points of distribution
  • Standardize digital presence amongst region.
  • Educate importers, distributors, key retailers/accounts, and sales staff.
  • Monitor and evaluate performance versus spend and facilitate the submission and reimbursement of A&P claims.
  • Report any new customer or consumer trends and competitive market activity which drive commercial and operational decisions.
  • Inform management of laws, regulations and policies that govern a market.
  • Guide supplier’s presence at distributor meetings and trade shows.
  • Manage personal T & E budget. 

Essential Skills and Experience: 

  • Highly organized with a strong focus on assessment and continual improvement.
  • Ability to work independently across many countries
  • Understanding of local culture and business practices
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes the ability to create a brand activation/business plan to ensure that it meets strategic and brand requirements
  • Excellent critical thinking skills - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
  • Good effective presentation skills
  • Strong oral and written communication skills
  • Strong interpersonal skills
  • Must be customer–centric
  • Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint
  • Will involve some evenings and weekend work due to nature of the industry
  • Will require international travel

Valued but not Required Skills and Experience:

  • Emphasis in Sales and/or Marketing
  • Strong knowledge of culture and trends in region
  • Advanced computer proficiency

Reporting to this position:   Direct Reports – None. Indirect – Trade Marketing, Brand Educator

Physical demands and work environment:  The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Physical demands: While performing duties of job, employee is frequently required to stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms.   Frequent travel required; Employee must occasionally lift and/or move up to 40 pounds. 

Education Requirements (Any)

Bachelor's Degree in Business or related field

Additional Information / Benefits

Heaven Hill Brands is an equal opportunity employer

Benefits: Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Days, Paid Holidays, Short Term Disability, Long Term Disability, 401K/403b Plan, Educational Assistance, Special Incentive Plans

How To Apply

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