Sales Representative - Italian Wine (UK) (Wine Jobs: Sales & Marketing)

Full Time


  London/Outside London, England

Company Overview:

Passione Vino is a leading importer and distributor of Italian wines based in London with 20 years of experience. With a passion for showcasing Italian viticulture's rich diversity and quality, we curate a portfolio of boutique wines from renowned and emerging producers across Italy's diverse regions. Our commitment to excellence and authenticity has earned us a reputation as a trusted partner among our clients, including restaurants, bars, hotels, and retailers throughout the UK.

We are seeking an experienced Sales Representative to join our dynamic team at Passione Vino, specializing in Italian wines. The ideal candidate will have a minimum of 2 years of experience in a similar role within the UK market and possess a strong portfolio of existing clients. This role offers the opportunity to represent premium Italian wines, build upon existing relationships, and cultivate new business opportunities.


  • Manage and grow sales within the designated territory, focusing on Italian wine portfolio. 
  • Develop and maintain strong relationships with existing clients, including restaurants, bars, hotels, and retail establishments.
  • Identify and pursue new business opportunities through prospecting, cold calling, and networking.
  • Conduct product presentations, tastings, and training sessions for clients and staff.
  • Provide exceptional customer service, addressing inquiries, resolving issues, and ensuring client satisfaction.
  • Stay updated on industry trends, market dynamics, and competitor activities to inform sales strategies.
  • Collaborate with internal teams, including marketing and logistics, to ensure timely delivery and promotion of products.
  • Achieve sales targets and KPIs set by the company.


  • Minimum of 2 years of experience in sales within the wine industry, preferably with a focus on Italian wines.
  • Proven track record of sales success, with a demonstrable portfolio of existing clients.
  • Strong understanding of the UK wine market, trends, and consumer preferences.
  • Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively. 
  • Self-motivated and results-driven, with a proactive approach to sales and business development.
  • Ability to work independently and manage time efficiently, including travel within the designated territory.
  • WSET or similar wine certification is a plus.

This position offers a competitive salary, commission structure, and opportunities for career advancement within Passione Vino – along with wine trips, fairs and generous discount on wine.
If you are passionate about Italian wines and possess the drive to excel in sales, we want to hear from you. Apply now to join our team and be part of our journey in bringing the best of Italian wine to the UK market.


How To Apply

Apply by email, with a Cover Letter
REF. Sales Representative Application and address the email to [email protected]

(We would love to know a bit about yourself and why you think you could be a great addition to our team but if you are in a rush you can tell it when you'll come for the interview).

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