Brand Manager (Amber Beverage Group) (Wine Jobs: Sales & Marketing)

Full Time

  Cellar Trends

  Home based (Ideally South / Midlands), England

Who are we?

Cellar Trends are one of the most successful independent drinks distributors in recent years. We nurture and develop our portfolio of brands for long term sustainable growth, for our partners, our customers as well as ourselves.

We represent a wide and enviable range of premium alcohol related drinks from established brands such Luxardo liqueurs and Faustino wines to exciting newcomers to our portfolio such as Beluga Vodka, Licor 43, Casamigos Tequila. Our past successes include Jägermeister, Grey Goose, Patrón Tequila, Amarula and Aperol - all of which have now become household names.

See Instagram cellartrends / cellartrendslondon for more on our brand portfolio, the Cellar Trends team and typical brand activation.

Working for Cellar Trends

Cellar Trends are predominantly family owned and led by joint Managing Directors, Martin Watts and David Marriott. This means the company culture is family orientated with a caring approach to the people who work for us, the brands we represent and the customers who help to make us successful.

In May 2017 it was announced that Cellar Trends have made a strategic alliance with Amber Beverage Group, the largest alcohol manufacturer and distributor in the Baltics and part of SPI global group.

Both Cellar Trends and the Amber Beverage Group confirmed that the investment is of a strategic nature and that management and operational control of Cellar Trends will remain unchanged, under the direction of the Watts & Marriott families, the majority shareholders.

Martin Watts and David Marriott, Joint Managing Directors of Cellar Trends are excited by this alliance and the potential that it will bring to develop the company further. Cellar Trends, and our employees, over the last 18 years have a terrific track record in developing brands and this partnership will give us access to other product areas, and strengthen our portfolio and teams for the benefit of both existing and new brand owners. We share, with the Amber Beverage Group team, the same philosophy on the ways to work closely in partnership with brand owners, building their brands in the UK, to mutual advantage”, says Martin Watts, Joint Managing Director of Cellar Trends.

The office staff are based near Ashby-de-La-Zouch in the East Midlands.

Our sales and marketing teams are home based which means we travel regularly to meet with each other, our agency partners and our customers. As such, working with Cellar Trends means that marketing roles are typically home based with a requirement for predominantly internal UK, and occasional international travel.

Our marketing roles are very rewarding but are not classic brand roles, they are both hands on and commercially focused. They suit individuals that are self-starters, have great influencing and relationship building skills, as well as classic trade marketing skills and have a passion for the alcoholic drinks sector.

The brand team sometimes need to be flexible with their brand portfolio due to the fact that Cellar Trends don’t own brands so the portfolio is dynamic. Like a marketing agency, we review responsibilities accordingly which creates new challenges and opportunities.

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