Wines and Spirits Manager (Wine Jobs: Sales & Marketing)

Full Time


  Field Based, England

Are you in the pursuit of something better…?

Carlsberg. To many we’re a famous Danish pilsner beer. To others, we make the best beer adverts ever, probably. To our colleagues, we’re so much more. We’re a brewer with 170-years of heritage and a reputation for making great beer at breweries across the world. We support this through continuous scientific innovation, centred at the Carlsberg Laboratory in Copenhagen, where the pH Scale was developed.

Alongside Carlsberg Pilsner, our enviable portfolio of beer brands includes Carlsberg Export, San Miguel, Tetley’s, Poretti and Brooklyn Lager. Some we brew, others we licence from our valued brewing partners Mahou, San Miguel and Brooklyn Brewery. We build these brands through iconic communications and sponsorship assets that include Glastonbury and Live Nation festivals, such as Reading, Leeds, Wireless and Latitude.

On top of the culture and career development opportunities that make working with us so rewarding, we have a purpose and commitment to Brewing for a Better Today & Tomorrow, which is core to everything we do, from sales to sustainability.

However another extremely important part of our business is our composite offering to the UK On Trade, with Wines and Spirits being critical to the success of this. Our Crown Cellars identity for Wines and Distilled for Spirits represent our credentials in this area 

Reporting to the Head of Wines & Spirits, you will have ownership in achievement of the  region's annual wine & spirits volume and profit budget, by providing specialist sales training and customer support to the sales force, along with proactively targeting New and Incremental Business.

Managing a core group of circa 50 key high volume/margin Wine & Spirit accounts, you will liaise with the Sales Teams, Customer Contact Centre and Third Party Suppliers in order to identify potential outlets to target, call on and open new wine and spirits accounts.

Key Accountabilities:

  • To be accountable for driving and delivering the total Third Party Brand performance on the region
  • Responsible for delivering the profitability and volume of wines and spirit sales within the region including a group of key W&S customers.
  • To provide ongoing training to the existing sales force and new starters via 1-2-1 training, days in trade, wine tastings, spirits sessions and briefings at team meetings.
  • Provide effective commercial training to key customers along with WSET course training as required and qualified
  • Improve category penetration across the sales region in line with business objectives
  • Identify all areas where customers, margin and opportunity are being lost and provide effective and urgent solutions.
  • Build and maintain relationships with Third Party Suppliers to utilise their support for customers.
  • Formulate drinks lists for own key accounts, provide expertise, consultancy and oversee production of the region’s drive lists on a timely basis and within the regional budget.
  • Take responsibility for organising, co-coordinating and hosting European wine trips, tasting sessions, gourmet evenings, wine launches, and specific hospitality in conjunction with Third Party suppliers and internal wine team. 

Experience and Key Attributes required:

  • Sales experience in the FMCG/Drinks Industry
  • WSET Advanced/Level 3 (or willing to work towards)
  • Strong communications skills
  • Commercial acumen
  • Analytical, with strong coaching and influencing skills
  • People / Team management skills 

On top of the culture and career development opportunities that make working with us so rewarding, we'll also give you a product allowance, flexible benefits including a generous bonus scheme and private medical insurance.

So, what are you waiting for? Apply today!

How To Apply

Wine & Restaurant Jobs in the UK. Looking for a job or hiring new employees in the wine & restaurant industries? Wine Jobs England - The job site for wine & hospitality employment throughout the United Kingdom. Find job ads for careers in the wine industry, from winemaking to wine sales jobs.

Wine & Restaurant Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your restaurant and wine industry job openings on

Job Seekers - Looking for a job in the wine & restaurant industries? Employers are always looking for talented, energetic people. Find jobs in restaurant and wine including winery jobs, wine sales reps, winemakers, Sommelier jobs, chef jobs, management jobs and more. Sign up for our free email alert service when new Wine & Restaurant jobs are posted we'll send you an email.