Ecommerce Manager (Wine Jobs: Sales & Marketing)

Full Time

  New Luxury Drinks Retailer

  Central London, England


We are opening a new luxury retail experience, both physical and online. We are seeking a skilled and highly experienced in-house E-Commerce Manager to lead on the management and development of our e-commerce plans.  


The successful applicant will be responsible for driving growth, maximising revenue and profitability, and building a truly world-class customer experience. All of which feeds into positively growing our traffic, sales, customer base and ultimately turnover.


Key Responsibilities:


-       Develop and execute the e-commerce strategy: identifying new revenue opportunities, analysing market trends and consumer behaviour.

-       Implementing and overseeing marketing strategies.  

-       Drive revenue and profitability: ithe product portfolio, pricing strategies, and promotions to maximise sales and margins.

-       Manage the e-commerce platform: optimising for performance, user experience, and scalability including website design and functionality, payment processing, order management, and logistics.

-       Building and managing key relationships.

-       Stock management and order fulfilment: managing stock, procurement, fulfilment, and identifying new opportunities. 

-       Develop departmental and project-specific budgets: carrying out regular finance reviews to monitor ROI.

-       Develop and manage testing strategies: user and A/B testing, and interpret this data to make decisions.

-       Unify online and physical store experiences: enabling you to seamlessly transition between the two.  

-       Collaborate with internal stakeholders.

-       Monitor and report on e-commerce performance: sales, traffic, conversion rates, and customer acquisition costs.

-       Oversee the launch of various new products.

-       Lead and develop the e-commerce team: over time, responsible for a high-performing e-commerce team.


Role Requirements:


-       Extensive experience in a high-volume, e-commerce role,

-       Strong experience within a sales and marketing role

-       Experience working within the luxury and/or tangible asset investment sector. Experience in the luxury drinks sector is advantageous.

-       Experience working with both online and offline e-commerce

-       A commercially orientated B2C/D2C e-commerce leader with a proven track record in combining strategic thinking with exemplary execution skills

-       Experience implementing PPC, SEO, social media, display and affiliate channels

-       Experience with CRM and CMS platforms

-       Skilled with analytics and reporting tools including Google Analytics, Google Search Console, Semrush and AHRefs

-       Skilled with email marketing platforms and tools, as well as A/B testing tools such as Google Optimize

-       Strong leadership and communication skills that nurture stronger relationships and greater trust

-       An unmatched ability to spot trends, and identify both digital and offline e-commerce opportunities

-       Degree in Digital Marketing, E-Commerce or related field advantageous

-       Exceptional grasp of the English language

-       High proficiency in MS Office

-       Enjoys working in a fast-paced work environment

-       Team-oriented approach. Takes initiative, prioritise and manage multiple tasks simultaneously

-       Customer Persona development is advantageous

-       UX/UI experience is advantageous


Please upload a CV and cover letter telling us why you'd be ideal for this position.


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