MARKETING DIRECTOR (Wine Jobs: Sales & Marketing)

Full Time

  Broadland Wineries Ltd

  Cawston, Norfolk, England

BWL is looking for a commercially focused, dynamic and inspirational marketing professional with experience of strategic planning, portfolio management, new product development and brand building across a diverse range of markets.  The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques to maximise the profitable development of BWLs portfolio.  A skilled marketing strategist with the ability to drive creativity and enthusiasm in others.

Reporting to our new CEO, Paul Schaafsma, your primary role will be to design and implement comprehensive marketing strategies to create awareness of BWL products and activities.                           

Daily duties will include:

  • Design and implement comprehensive marketing
    strategies to create awareness of our products and business activities.

  • Lead the marketing team, providing feedback and
    encouragement to respond to customer and business needs, maximising human
  • Lead the development of brand building and
    trade marketing to drive consumer demand.
  • Plan and execute brand building campaigns based
    on consumer insight, to support and develop existing products as well as launching
    new products.
  • Build relationships to allow us to align the
    marketing plans of our customers and distributors with those of our business
    and brand strategies.
  • Maximise the use of PR and social media to
    raise BWL’s profile, building strategic partnerships with external parties such
    as the media.
  • Plan marketing activities/events to showcase
    BWL products and brand development.
  • Use market research to keep abreast of trends
    and competitors marketing movements.
  • Control of marketing budgets and allocation of
    resources between projects.
  • Liaison with customers as appropriate. 

    Key Skills and Competencies required:

  • Proven experience as a Marketing Director
    preferably in FMCG, ideally with Wine/Beverage/Food.

  • Excellent leadership and organizing skills,
    communication and interpersonal skills.
  • Degree in business administration, marketing
    and communications or relevant field.
  • Professional chartered marketer (CIM) is
  • Experience in European and International
    markets is preferable.
  • Proven experience of brand building and trade
  • Up to speed with current and online marketing
    techniques and best practices.
  • Analytical and creative thinking.
  • Evidence of marketing campaigns that have
    delivered a strong return on investment.

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