Sales Manager (Wine Jobs: Sales & Marketing)

  Bluestone Vineyards (http://www.bluestonevineyards.co.uk)

  Bluestone, SP4 0EW, England

Bluestone is a super-premium English Sparkling Wine producer with a vision to be recognised as a cult brand. We focus on quality, innovation, and delivering unforgettable experiences that build customer loyalty and profitable growth.

 

Role Purpose

The Sales Manager with a focus on DTC will drive sales growth, profitability, and customer experience across all direct-to-consumer channels: tasting room, events, external events, and online. You will take full ownership of DTC operations balancing financial rigour with creativity to strengthen Bluestone’s position as a destination brand for wine aficionados and discerning visitors. You will assist also assist in trade sales.

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Key Responsibilities

 

Strategic and Financial Management

• Develop and deliver budgets, sales targets, and forecasts for DTC activities (tasting room, events, online shop).
• Manage DTC P&L, including controlling costs, optimising pricing and margins, and delivering profitable growth.
• Track performance against targets; provide regular reporting and insights to the Managing Director.
• Identify and implement commercial opportunities to increase key DtC metrics (SPH, ATV, UPT, Conversion, repeat custom, and overall profitability.

Sales and Revenue Growth

• Lead initiatives to grow tasting room sales, event bookings, and online sales volume and value.
• Plan and deliver sales campaigns, packages, and upsell strategies that enhance guest value and loyalty.
• Develop & oversee wine club/membership sales where relevant, driving sign-ups and retention.
• Build partnerships with high-net-worth audiences, tourism networks, and corporate clients for private events.

Customer Experience & Service Excellence

• Set and uphold best-in-class service standards that align with Bluestone’s brand.
• Design and refine tasting room experiences and event formats to maximise guest satisfaction and repeat visits.
• Gather and act on customer feedback to continuously improve the visitor journey, both on-site and online.

Operational Leadership

• Recruit, train, and motivate the DTC team (tasting room, events staff, online fulfilment) to deliver on goals.
• Implement processes and systems to ensure smooth operations, stock control, and compliance.
• Monitor and manage expenditure, including staffing, suppliers, and event costs.

Innovation and Continuous Improvement

• Generate and test ideas to enhance the Bluestone experience, whether in-person or online.
• Implement technology and tools to improve efficiency, data capture, and customer communication.
• Review and enhance mechanisms for performance review, customer feedback, and internal reporting.

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Person Specification

• Proven track record in DTC, hospitality, retail, or luxury brand sales management.
• Strong commercial acumen with experience managing P&L, budgeting, and delivering profitable growth.
• Experience in leading and developing a customer-facing team.
• Excellent communication and interpersonal skills; ability to engage effectively with high-value customers.
• Creative thinker with a solutions-focused, data-driven approach to decision-making.
• Wine industry experience
• WSET level 2+ qualification
• Sales experience within the premium drinks industry.
• Ability to build strong relationships.
• Ability to work autonomously and highly self-motivated.
• Excellent communication skills; both verbal and written.
• Excellent organisational skills.
• Commercial and luxury brand focus.
• Strong analytical skills.
• Ability to work under pressure and meet targets.
• Excellent levels of literacy and numeracy.
• Luxury brand-building experience.
• Experience in tourism, visitor attractions, or premium events.
• Knowledge of ecommerce platforms, CRM systems, and digital marketing.

Competitive salary and performance based incentives

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