Trade Sales & Business Development Representative
(Wine Jobs:
Sales & Marketing)
Full Time
Bethnal Green, London,
England
About us
Based in Hackney, The Modest Merchant is a young and fast-growing wine importer, wholesaler and retailer with a clear sense of purpose: to champion modern, expressive, low-intervention wines from some of Europe’s most exciting small producers, securing their place at the heart of the on-trade and off-trade.
The opportunity
As we continue to grow our wine portfolio and client base, we are looking for a relationship-driven, commercially minded sales representative to manage and develop existing accounts, as well as identify and acquire new customers across our on-trade and off-trade divisions.
Representing The Modest Merchant predominantly in London as well as the wider UK market, you’ll be an ambassador for our modern wine portfolio, identifying and maximising growth opportunities and developing partnerships, while delivering exceptional service to our valued clients.
What we’re looking for
- A minimum of 2 years’ proven on-trade sales experience with existing active industry contacts
- An up-to-date understanding of the wine trade, UK hospitality and our competitors
- The ability to build strong, collaborative client relationships, identifying and addressing their needs and objectives
- A strong ability to overcome obstacles when selling and close deals
- Good IT proficiency (MS Office, AI tools and CRM systems such as Pipedrive)
- Strong commercial acumen, with a great understanding of profitability, margins and commercial fundamentals, with the ability to review sales reports and analyse sales patterns
- A team-orientated mindset - you thrive on engaging with colleagues, collaborating towards The
- Modest Merchant’s goals and upholding our brand valuesGenuine energy and passion for the wines you’re selling - this is a must
- Ability to effectively conduct tastings and engage customers with The Modest Merchant’s ethos
- WSET Level 3 (desirable)
- Full clean driving licence
What we offer
- Competitive salary, plus performance-based commission
- Hybrid working - remote and in London E2
- 25 days’ holiday plus public holidays, and your birthday off
- Company pension scheme
- London travelcard
- Cycle to work scheme
- Staff discount on wine
- A friendly, close-knit team that values creativity, quality, and excellence
What you’ll do
- Seek out and win new business through strategic, proactive prospecting, primarily in London but with the potential to manage clients nationally
- Manage and nurture a portfolio of existing customers, building strong relationships and spotting opportunities to grow them
- Identify new areas of focus and take initiative to develop business within them
- Share client and market insights to help inform the company’s planning and development
- Always strive to help us exceed our sales and growth targets
- Support our goal of landing and growing key accounts
- Support the office team to ensure our systems are kept up to date with your customer information, pricing and forecasts
- Set up client tastings, handle sample requests, and get involved in promotional activity
If you’re organised, goal-driven with a proven track record, and ready for a new challenge in a fast growing small business, then we need to hear from you.
How To Apply
To apply, email your CV and a covering letter to
[email protected].
Applications close Monday 30th November 2026
