Store Manager (Wine Jobs: Sales & Marketing)

Full Time

  Wine mark

  Belfast, Northern Ireland

Outlet Manager/Manager in Training

Reports to:             Regional Sales Manager

Direct Reports:       Sales Advisors, Senior Sales Advisors


  • To provide the best possible service to customers, thereby maximizing sales and profit
  • To control and operate the store in accordance with company instructions, policies and procedures in order to minimize operating costs and maximise profits
  • To ensure the staff employed at the store carry out duties effectively and in accordance with the job profile and company policy and procedures


  • Customer Relations / Selling Skills – Promotes a professional and quality level of customer service to existing and new customers; assesses and satisfies customers needs and queries / problems; identifies and maximizes selling opportunities; ensures staff give the required level of customer service; actively achieves Company KPIs
  • Commercial and Business Acumen – Proactively seeks opportunities for increased business; awareness of competition; supports new directions and initiatives; creative presentation ability of company products
  • Leadership / Taking Responsibility – Accountable for the day-to-day running of the store and management of staff; ensures full adherence to company policy and procedures in all areas including customer relations, housekeeping, merchandising and display, security of premises, cash and stock, and administration; leads by example; uses authority when necessary
  • Legislation – Ensures the correct implementation of any legislation affecting the business (health and safety, licensing, trading standards)
  • Organisation and Planning – Plans, prioritises and organises work to optimize the use of resources and meet deadlines; schedules events / tasks and delegates effectively to staff; plans and introduces contingencies as required
  • Maximises Resources – Operates store in accordance with agreed targets and budgets in relation to sales, stock loss, stock levels, man hours and operating costs
  • Quality Emphasis – Committed to setting and maintaining high store and personal standards, with excellent merchandising skills
  • Motivating Others  - Encourages team effort, builds cohesion and maintains motivation
  • Staff Training and Development – Understands and delivers training and development needs of team members; gains willing cooperation; gives regular feedback to team; appraises performance; encourages open communication and is constructive when confronting individuals
  • Effective Administration – Accurately adheres to company administration systems regarding cash, stock, payroll and marketing; adopts a systematic and organized approach; checks standards of accuracy; follows written and verbal instructions to company standards and accountable for all communication within the store
  • Problem Solving – Anticipates and identifies problems; uses analytical and investigative skills in problem solving and proposes solutions / evaluates alternatives; takes action to resolve problems in accordance with company needs
  • Any other duties relevant and related to the post



  • Good standard of education to include 5 GCSEs with English Language and Maths or equivalent (Grade C or above)


  • 1 year previous supervisory or management experience in a retail or customer focused environment
  • Must be committed to successfully completing WSET Level 3 Award in Wines and Spirits


  • WSET Level 2 Award in Wines and Spirits
  • NVQ Level 3 or equivalent qualification that relates to the retail industry

Skills and Experience


  • Minimum of 1 year experience in a customer focused environment
    • Excellent standard of dress and appearance
    • Communication skills – A proven ability to communicate effectively and professionally at all levels, both internally and externally; appreciates the target audience, selects appropriate style and content and demonstrates good written, verbal, and listening skills
    • Customer focused - maintains a professional level of customer service at all times; identifies accurately the needs of internal and external customers and works to exceed the customer’s expectations by delivering a high quality service
    • Personal drive and a pleasant, positive, and enthusiastic, ‘can-do’ attitude, demonstrating an appropriate level of motivation
    • A good team player with the ability to lead and work in a team environment
    • A valid driving license plus access to a car


  • 1 year previous supervisory or management experience in a retail or customer focused environment
  • Interest and / or knowledge of wine

Main Points of Contact

  • Customers
  • Sales Advisors/ Regional Sales Developer / Regional Sales Manager / General Manager
  • Marketing / Payroll / Stock / Cash Departments
  • Distribution / Maintenance Personnel

Other Relevant Information

  • Must be age 18 or over
  • Flexible approach to the needs of the business essential – must be able to work:
    • A full shift on a Friday and Saturday, one of which must be to close of business
    •  A minimum of 2 evenings per week, inclusive of a Friday or Saturday (and not including Sundays) to close of business
    • You are not assigned to a particular store and may be required to work in or transfer to another store within a reasonable travelling distance
  • Full, valid driving licence desirable

How To Apply

Wine & Restaurant Jobs in the UK. Looking for a job or hiring new employees in the wine & restaurant industries? Wine Jobs England - The job site for wine & hospitality employment throughout the United Kingdom. Find job ads for careers in the wine industry, from winemaking to wine sales jobs.

Wine & Restaurant Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your restaurant and wine industry job openings on

Job Seekers - Looking for a job in the wine & restaurant industries? Employers are always looking for talented, energetic people. Find jobs in restaurant and wine including winery jobs, wine sales reps, winemakers, Sommelier jobs, chef jobs, management jobs and more. Sign up for our free email alert service when new Wine & Restaurant jobs are posted we'll send you an email.