Senior Brand Manager - USA and NZ (Wine Jobs: Sales & Marketing)

Full Time

  Accolade Wines UK

  Weybridge, England

Salary circa £60,000 per annum dependent on experience plus excellent benefits and staff wine allowance.

About the role and location

We have a opportunity for a Senior Brand Manager to join our Marketing Team at our UK Head Office in Weybridge, close to the train and town centre, with free parking on site. You will also have the chance to learn about the wine industry within the UK’s Number 1 Wine Company, where you can gain WSET qualifications while developing your career.

About Accolade Wines

Drawing on our proud heritage as one of the first wineries established in Australia, Accolade Wines has evolved into a global wine company with some of the world’s best known brands sold in over 140 countries and have more than 1,700 talented employees in 19 countries.  Today our portfolio comprises of more than 35 wineries and brands from premium regions in Australia, New Zealand, South Africa, Chile and California.  This breadth makes us one of the world’s leading providers of New World premium, commercial and value wines. In the UK our most popular and market leading brands are Hardy’s, Kumala and Echo Falls. Visit our Echo Falls Instagram page to see our latest social media campaigns

About the role – Key Accountabilities 

  • Prepare, and gain approval of, annual brand plans that will deliver the 1 and 3 year strategic portfolio plans in terms of profit (GP, CAM) and volume.
  • Ensure all UK plans have the approval / support of the global brand owners where relevant.
  • Work with Customer Marketing and Sales teams to ensure that the marketing plans are presented to key customers at timely points in the calendar (i.e. annual JBP planning time).
  • Champion the category and brands portfolio internally, through appropriate presentations, attendance at key meetings, and ongoing internal communication
  • Champion the consumer at every level in the business ensuring our brands are at the forefront of consumers minds, trade customers minds and most importantly, integrally! 
  • Measure success by monitoring against key consumer metrics (loyalty, awareness and propensity to purchase) where relevant.
  • Be responsible for monitoring and reviewing the market and competitor brands to ensure that the brand positioning is differentiated and relevant.
  • Take responsibility for brand P&Ls and propose course correction strategies where necessary.
  • Set the SSPs for the portfolio of responsibility and work with Customer Marketing to execute these recommendations via the sales teams.
  • Work cross functionally to deliver NPD / EPD and TTL plans with compelling rationale and justification from both a consumer and customer perspective.
  • Work closely with the wine development team to produce wines that fit the brand proposition and our target consumers taste profiles.
  • Manage external agencies and work with them to develop integrated plans that reflect the brand positioning and drive the commercial objectives.
  • Continually review brand performance and recommend adjustments to the plans as necessary.
  • Manage the marketing budget within the agreed levels.
  • Proactively manage, motivate and develop direct reports to ensure personal development and fulfilment of role / objectives.

About you

You will have a minimum of 5-7 years experience in FMCG brands marketing environment and ideally will have worked within the drinks industry.

Essential knowledge and skills are:


  • Brand planning
  • Agency management
  • Effective promotions planning/mechanics
  • Project Management
  • Packaging development
  • New product development
  • WSET Advanced wine knowledge (preferred)
  • Forecasting ability
  • Project Management
  • Accolade systems and processes


  • Strategic thinking
  • Good Communication skills
  • Planning & organisation
  • Commercial awareness
  • Building productive working relationships
  • Analytical ability & decision making
  • Initiative/results driven
  • Coaching and developing others

You will have the flexibility to work out of office hours to accommodate the occasional call with our Australian colleagues and have the ability to travel to our Accolade Park site near Bristol,  if required.

About the offer

In addition to a competitive salary we also offer a fantastic range of benefits including medical cover pension scheme and staff wine allowance.

If this sounds like your next role please click on the apply button.  

How To Apply

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