E-Commerce Manager (Wine Jobs: Sales & Marketing)

Full Time

  Accolade Wines

  Weybridge, England

Uncork your potential

Accolade Wines is the world’s leading provider of New World premium, commercial and value wines – our Hardys brand is the most powerful Australian wine brand in the world! We sell our wines in over 100 countries and have more than 1,600 dedicated employees in Australia, New Zealand, the UK, Europe, Asia, North America and South Africa and … we make some of the world’s best known brands!

In this role

Responsible for managing Accolade Wine’s owned B2C ecommerce platforms in EMEA, primarily Cellar One in the UK.

Key accountabilities include

•    Managing the Cellar One website, including portfolio, imagery, copy, range hierarchy, etc… 
•    Ensuring that all website content is relevant and up-to-date
•    Processing orders and working closely with fulfilment team at Accolade Park
•    Building long-term strategy for customer acquisition, retention and engagement 
•    Planning and executing strategy for driving basket spend up and trading existing members through the portfolio
•    Developing and executing CRM strategy to build engagement and loyalty
•    Building bespoke ecomm solutions on owned brand websites for limited edition runs/personalised offerings. Work closely with developers on UX/offering/fulfilment, etc… 
•    Working with Digital Marketing Manager and Social Media Manager to develop acquisition strategy across key owned and paid channels
•    Working with Digital Marketing Manager to create content focused on wines, winemakers, and vineyards
•    Using Google Analytics to build regular reports, making recommendations and acting on insights
•    Working closely with Australian development team to improve UX, introduce better functionality and innovation.
•    Working closely with Category and Insight team to gain insight into category ecomm developments and to inform media targeting based on our consumer insights.
•    Working closely with Brand team and Fine Wine Partners team to ensure that pricing and offers are consistent and that content fits with overall brand strategies and objectives.
•    Working closely with Nielsen BrandBank and our customers’ digital teams to optimise our product pages on retailer websites to drive better click-through/conversion

Essential knowledge and skills are

•    In-depth knowledge of Google Analytics 
•    Engages in strategic thinking, balanced with tactical execution
•    Demonstrates analytical thinking
•    Passion for wine and the winemaking process preferable
•    Good copywriting skills preferable
•    Has deep knowledge of competitive landscape, digital and ecommerce climate and potential threats and opportunities

Required experience is

•    5+ years’ experience in an ecommerce-focused role
•    Experience using an ecomm-focused CMS system
•    Experience managing a CRM strategy
•    Experience using Nielsen eCommerce Insights and Nielsen Brandbank tools would be preferable


Sound like your kind of drop?

Accolade Wines will provide you with the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business. At Accolade Wines, our name is our motto, so here's to you... and here's to your future.

How To Apply


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