Category Development Manager (Wine Jobs: Sales & Marketing)

Full Time

  Accolade Wines

  Weybridge, England

Uncork your potential

Accolade Wines is the world’s leading provider of New World premium, commercial and value wines – our Hardys brand is the most powerful Australian wine brand in the world! We sell our wines in over 100 countries and have more than 1,600 dedicated employees in Australia, New Zealand, the UK, Europe, Asia, North America and South Africa.

In this role

The Category Manager is part of the Category Development team who are in business to grow the value of the GB wine category and Accolade’s share and influence. We will take a leadership position and be recognised for this with our priority customers, bringing objectivity and the voice of the retailer and shopper to add value to our strategic development… and we will build the strategic capability of our team and the business through a World Class approach to planning and activation of our category initiatives.

Key accountabilities include

Team objectives: deliver our category vision through industry leading insight and category activation with our priority customers within budget to achieve customer category objectives.


Individual accountabilities

  • Design and deliver a short to medium term category activation plans within designated customers on our focus categories across range, merchandising and promotions.
  • Utilise the full suite of insight sources to identify the key drivers of category performance and highlight the risks and opportunities to our priority customers.
  • Leads elements and is integral part of the creation and delivery of the organisation's category vision
  • Work with the Brand, Insight and Sales teams to create compelling category selling stories
  • Own the relationships on a day-to-day basis and be proactive at managing the needs and expectations of immediate internal and external customers
  • Influence both internal and external stakeholders through insight
  • Develop critical category business questions  with the customer to stimulate relevant research
Other accountabilities include
  • Project work – specific responsibilities as determined by team leader&/or Snr Category Manager “Brand Buddy” – act as focal point for all development and communication to the wider team on one key brand area
  • Insight and analysis – able to collect and shape insight into compelling customer centred category selling stories.
  • Build and Own customer relationships - demonstrate deep understanding of the needs of their customers at a strategic level and builds into short to medium term strategies
Essential knowledge and skills are
  • Communications and influencing – present and persuade in both written and verbal forms to internal and external stakeholders
  • Cross functional team working – work as part of a team to achieve shared team and company goals
  • Planning, project management and organisational skills – develop and maintain reports, spreadsheets and presentations to meet AW and customer category objectives. Develop clear project briefs and manage agencies to deliver specified outcomes.
  • Commercial acumen – has a clear understanding of the impact of actions on revenue and profit
  • Creative problem solver- demonstrates an openness to new ideas and others perspective or views specifically from broader business and peers
  • IT and digital skills – competent in Microsoft Office plus other agency or retailer specific software (e.g. Dunnhumby, Kantar Worldpanel Online)
Required experience is
  • Graduate calibre
  • At least 3 years’ experience in a marketing or sales role in an FMCG environment
Essential qualifications are
Physical and other requirements

Located within reasonable travel distance of the Weybridge office

Prepared to travel within the UK and Ireland, including overnight stays

Sound like your kind of drop?

Accolade Wines will provide you with the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.  At Accolade Wines, our name is our motto, so here's to you... and here's to your future.

How To Apply

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