Sr Brand Manager - Veuve Clicquot (Wine Jobs: Sales & Marketing)

To create value for the brand by building brand equity with the consumer target over the long term and creating tools to support achievement of the annual plan through customers. He/She will recommend, develop and execute the local brand strategies and marketing programmes in line with the global brand strategy. He/She will act as brand ambassador with the trade, press, brand friends and VIPs.

CONSUMER AND BRAND POSITIONING STRATEGIES

• Translate the global consumer ambition "more than a champagne, Veuve Clicquot is an attitude", using local insights, into a deep local consumer understanding that will underpin our digital, PR and partnership activities
• Clarify and apply an understanding of VCP's positioning in championing Women in business and celebrating creativity; to message a legitimate right and contextually relevant premise for the brand
• Support Marketing Manager in strategic development of annual brand plans in accordance with brand, sales and financial targets and in line with global strategies
• Work closely with the Marketing Manager to influence global strategies and align on UK strategic direction based on a clear understanding of brand health and market challenges
• Act as a brand champion, responsible for communication and custodianship of brand strategies internally, and influence the commercial agenda of the brand in line with the brand objectives

MARKETING PROGRAMMES/BRAND ACTIVATIONS DEVELOPMENT & EXECUTION

Design and project manage compelling brand marketing activations that surprise and delight consumers or customers and drive brand desirability. Specifically:

• Leading the development of the Business Woman's Award platform going forwards and landing the activation to deliver
• Leveraging the Veuve Clicquot x Wilderness Partnership to deliver digital engagement, influencer and PR reach that resonates with our defined target consumer(s) and incremental commercial gain on previous years
• Continuing to gain credence for the wine credentials of the brand through targeted PR and influencer activity and through trade ‘gatekeeper' outreach
• Working closely with the trade marketing and on trade sales to implement in-account activity that builds brand image and desirability. Including internal brand training and delivering insightful pitches and sell-in decks.
• Evaluate the performance of the brand activations, proposing improvements and changes as a result of their understanding
• Work closely with Marketing Manager to set objectives with the On & Off-trade sales teams, jointly developing customer strategies for channels and key accounts
• Ensure all programmes are delivered on budget, on time and to a level of excellence in line with brand values

TEAM

• Inspire, motivate and manage external agencies and internal resources to deliver key marketing programmes including objective setting, excellent execution & evaluation of delivery.
• Establish and maintain an excellent working relationship with Global (Maison) Brand Team.

PERFORMANCE MANAGEMENT

• Track monthly internal volume performance by channel, understanding issues and opportunities to mitigate
• - Track external data such as Nielsen and CGA, understanding our performance versus the category and competitors in order to inform strategies and activations
• Work with Jr Brand Manager on the brand A&P budget on a monthly basis in order to land on target at year end
• Understand trade marketing performance vs KPIs, owning the outcomes of the performance of that team
• Fulfil all internal reporting requirements. Work with Marketing Manager to deliver insightful half yearly business reviews with Maison

Education: Degree level

Languages: English, second language is a plus

Professional experience & know how:

• Min 6 years' brand management experience. This could have been gained in drinks / spirits, the creative arts or luxury industry. Preferably with understanding of the on and off trade markets.
• Familiarity with the UK cultural scene including luxury, trends, food and drink.

Personal & interpersonal skills :

• Cultural knowledge and curiosity with a drive to explore the London cultural scene
• A flair for creativity and a strong luxury mindset.
• Excellent interpersonal, communication and presentation skills
• Strong organisational skills & attention to detail
• Drive for results / perseverance
• Team player capable of handling stakeholders of all levels

Technical & management skills : 

• Ability to lead the agenda across the full marketing mix across with a focus on partnerships, digital, PR, Influencer strategy and BTL (working closely with functional specialists (digital / PR) as necessary)
• Budget Management
• Numerate & commercially aware
• Financial understanding
• Business acumen
• Good digital understanding & knowledge
• Structured and capable of dealing with several tasks simultaneously
• Ability and adaptability to work in an ever-changing multi-cultural environment

OTHER RESPONSIBILITIES

• Be the custodian of the brand DNA, Consumer proposition, Tone of Voice and Look and Feel
• Support trade marketing and sales teams with customer sell in decks
• Work closely with the customer service team and logistics.
• Oversee POSM orders and usage, including regular strategic reviews of inventory.
• Regularly spend time in trade, spot and gain support for opportunities for commercial growth of the brand.