Senior Product Manager - That Boutique-y Drinks Company (Wine Jobs: Sales & Marketing)

Full Time

  Atom Brands

  Tonbridge, England

Are you passionate about craft spirits?  Would you like to work with a team of equally passionate craft spirit evangelists and one of the fastest growing craft brands on planet earth to bring these liquids from creation to customer?  Well, we may just have your perfect job!

We are looking for a Product Manager with proven experience to join us in our dynamic and growing brand business, which defies convention and was recently named in the Sunday Times Fast Track 100.

About Us

Atom Brands is the product development and manufacturing business unit within Atom Group which also includes Maverick Drinks (UK distribution) and Master of Malt (global online retail). Our brands include Ableforth’s (Bathtub Gin), That Boutique-y Whisky Co, That Boutique-y Gin Co, That Boutique-y Rum Co, The Blended Whisky Co, Origin Single Botanical Gin, The Handmade Cocktail Co, 1897 Quinine Gin and Darkness!

In the last 5 years, our brands have won dozens of global awards (World’s Best - Blended Whisky, Blended Malt, Grain Whisky, Liqueur, Gin, Spiced Rum & Pre-mixed Cocktail - many on multiple occasions) regularly triumphing in blind tastings against some of the world’s largest and longest-established products from businesses three orders of magnitude larger than ours. This speaks to our no-compromise approach to creation and crafting. We make the best - we don’t work backwards from price-points or seek to ‘fill gaps’.

Job Purpose

To own the delivery of an exciting line of new to world and existing brand extensions within the Boutique-y Drinks Company range, and share in the ownership of the birth of some of our most exciting products to date.

Essentials of the job

  • Stewardship of the Boutique-Y product pipeline, working with the Global Head of Brands (Boutique-y Drinks), the NPD and the marketing team on the fast-paced delivery of industry-leading product development and launches. 
  • Project manage a number of new to world Boutique-y liquids, controlling the scoping of production, legal and pack format development, sometimes in a foreign market.
  • Align and inform internal and external stakeholders (design, NPD, procurement, sales and marketing), whilst dealing with large amounts of ambiguity, to bring about successful product launches and continued delivery of brand growth.
  • Weave the brand guidelines into every aspect of the product management, ensuring that you hold both yourself and your colleagues to account where it matters.
  • Develop the commercial proposition to take to market, to engage brand owners and retailers alike.
  • Work with our liquid buyers to create a robust workstream for bringing the best liquids to market, as well as engaging with liquid producers to create long-lasting partnerships.
  • Lead the price positioning conversation in order to go to market with the best possible value for both the business and consumer.
  • Develop briefs into the marketing team to outline liquid credentials and convey the authentic stories of the producers.
  • You will be responsible for the ownership of some of the new projects, from sourcing through to bottling, and will be required to project manage the infrastructure and set up of some of the brands.
  • Provide input into the global brand plans for the That Boutique-y Drinks Company brand and overall Atom Brands business strategy.

Experience, skills and qualifications 


  • Solid background as either a buyer or a product manager, ideally in liquor, preferably in FMCG.
  • Should have a strong understanding of the innovation process, with experience of taking brands and concepts to market.
  • Your experience as a product manager, should include demonstrable knowledge of developing a concept and leading a multifunctional team to deployment; this would ideally be in food or drink, but any lifestyle or luxury consumer goods will be looked upon favourably.
  • Strong commercial acumen, including account management and/or commercial finance.
  • Understanding of global marketing, A&P budgeting and developing business propositions.
  • Confident in talking about category, trends and brands; ideally will have a strong working knowledge of the spirits category in the UK or internationally.
  • Strong understanding of customer marketing, including brand execution, trade marketing, pricing and category development.
  • Excellent negotiation skills.
  • This role is field-based and will require global travel; a full UK driving licence is therefore required.


  • WSET Level 2 Award in Spirits.
  • Familiar with the Google Suite of apps.
  • Interest and/or affinity with craft spirits, the on-trade and drinks industry.

About you

  • Passionate about spirit/alcohol brands, heading towards becoming a guru.
  • It is likely you’ll have several large projects on the go at any one time, so it is important that you are an effective multi-tasker with a strong sense of organisation.
  • Passion for achievement; integrity and drive with a strong desire to make things happen.
  • You will possess a strong sense of purpose, be proactive and capable of working autonomously.
  • Highly intelligent, personable, eloquent and understands the need to inspire others to achieve your aims and objectives with enviable ease.
  • Excellent attention to detail.
  • Presentable, articulate and polite.

Why work for us?

Other than the standard benefits you expect to see from a business (think pension, cycle-2-work scheme, free eye care vouchers, childcare vouchers) we also offer…

  • Flexible working We’re focused on productivity and will work with you to make sure you’re happy with how you work.
  • A relaxed working environment There are no suits and ties here (unless you insist). 
  • A challenge The opportunity to make a difference to the future of the business. It is our people who put us in the 2017 Sunday Times Fast Track 100.
  • Personal Days Seven completely flexible personal days on top of your annual leave, because we all need a duvet day from time to time.
  • healthy staff discount on our world-class range. Just in case that makes a difference.

Follow this button to apply for this job posting

Wine & Restaurant Jobs in the UK. Looking for a job or hiring new employees in the wine & restaurant industries? Wine Jobs England - The job site for wine & hospitality employment throughout the United Kingdom. Find job ads for careers in the wine industry, from winemaking to wine sales jobs.

Wine & Restaurant Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your restaurant and wine industry job openings on

Job Seekers - Looking for a job in the wine & restaurant industries? Employers are always looking for talented, energetic people. Find jobs in restaurant and wine including winery jobs, wine sales reps, winemakers, Sommelier jobs, chef jobs, management jobs and more. Sign up for our free email alert service when new Wine & Restaurant jobs are posted we'll send you an email.