Email Campaign Manager - 12 Month Fixed Term Contract (Wine Jobs: Management & Administration)


  Laithwaite's Wine

  Theale, England

Overall Job Purpose

Support the Email & Digital Experience Manager to deliver the full calendar of email activities via detailed briefings, reporting, analysis and reforecasting across relevant Direct Wines’ brands. Work with both the Email & Digital Experience Manager, Email Design Manager and Email Developers to optimise product propositions and email templates, working to email design/setup best practices. Manage day-to-day requests around emails e.g. unsubscribers, updating seedlists, etc. This role will also be responsible for supporting the execution of key projects around triggered/transactional activity and integration projects with email and relevant business platforms.

Key Responsibilities

Job responsibilities:

• Co-ordinate full email briefing process in conjunction with product planning meetings and the email calendar

• Co-ordinate process of email creation, through to sign-off and send, of emails. Manage sign-off with associated agency(s) and relevant team members

• Work with Customer Marketing contacts to ensure consistency and clear communication across activity

• Own the email calendar of activities and advise on opportunities/availability

• Responsibility for verifying final setup and send of emails are to brief and error-free

• Reporting support - analyse creative tests/produce detailed individual email analysis to be submitted at regular intervals to the Email & Digital Experience Manager. Includes daily management and updates of overall email reporting sheet + weekly updates into our Global Marketing System.

• Evaluate landing page performance and advising options for optimisation

• Co-ordinate creation/execution of key email projects e.g. Triggered campaigns/dynamic product personalisation, data mapping into ESP, etc Direct Wines Role Profile

• Co-ordinate template optimisation with Email Graphic Designer (inc. Mobile Optimisation)

• Co-ordinate and manage email updates/stock issues, etc in conjunction with Email & Digital Experience Manager

• Data co-ordination/uploads (as required)

• Manage work on other Digital Channels as required e.g. Managing SMS creation and setup

• Work with U.S. and Australia teams to share learnings and optimise emails

• Keep abreast of industry best practice, new techniques and competitor activity in relation to email design, providing a summary with suggestions for incorporation into planning meetings

• Support Email & Digital Experience Manager as required

• Monthly Budget invoice support


• Educated to degree standard or equivalent preferred but not essential depending on experience

Essential Skills

• Previous experience working with Email

• Previous experience of creating and executing briefs to strict deadlines

• Understanding of Dynamic content in emails

• Previous hands-on ESP experience/knowledge

• Impeccable organisational skills and the ability to multi-task

• Ability to provide regular reports / insight to the business on Email performance and recommendations

• Ability to provide useful insight from test result data

• Ability to problem solve and co-ordinate with technical teams to achieve desired goals

• Ability to influence creative to achieve desired goals/conversions (creative design / email layout / banner production)

• Excellent time management skills

• Excellent attention to detail

• Works well under pressure 

Desirable Skills

• Retail/eCommerce background

• Design/Creative skills (image manipulation / email layout / banner production)

• Good technical knowledge of email design techniques and triggered email setups / logic

• Email best practice knowledge

• Knowledge of triggered emails

• CMS experience

Personal Skills

• Excellent communication skills and the ability to work well with multiple teams and personnel and different levels

• Strong project management - ability to manage and deliver several campaigns simultaneously

• Ability to tackle new problems and work with relevant team members to come up with solutions

• Ability to understand complex technical requirements and articulate to relevant personnel to achieve project tasks

• Ability to work under pressure to tight deadlines

• Strong attention to detail

• A ‘can-do’ attitude

How To Apply

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