Campaign Executive (Customer Acquisition) (Wine Jobs: Management & Administration)

Full Time

  Laithwaite's Wine

  Theale, Berkshire, England

Overall Job Purpose

  • To assist the customer acquisition team with the execution of customer acquisition activity
  • Key Responsibilities
  • Support the Marketing Managers with the implementation of customer acquisition marketing campaigns – including liaising with Production, Creative
  • Services, Customer Services, the Digital Team and Merchandising to ensure each campaign is timely and error free.
  • Responsible for preparing, briefing and implementing New Business acquisition activity, such as off the page ads, web offers and inserts under the supervision of the Campaign Manager and Partner Account Manager, including set-up in the
  • Global Marketing System (GMS).
  • Responsible for planning, briefing and implementing Laithwaites OTP advertising.
  • Including liaising with the media agency on bookings and ensuring budget spend and new customer targets are met, under the supervision of the Campaign
  • Manager. Contribute to monthly results meetings.
  • Assist the Campaign Managers with the drafting of creative and copy briefs for Laithwaites, Sunday Times Wine Club, Averys and business partner activity as needed, in accordance with the instructions from the marketing managers.
  • Assist in the copy checking and creative sign-off process for all customer acquisition activity, including landing pages.
  • Responsible for co-ordinating all offline customer acquisition activity for the Refer a Friend Scheme. Includes preparing, briefing and implementing print activity under the supervision of the Campaign Manager. Work closely with the Digital
  • Campaign Manager to co-ordinate offline and online Refer a Friend activity.
  • Assist the Marketing Managers with updating weekly results and producing relevant reports.
  • Loading customer acquisition campaigns into GMS.
  • Other administrative duties relating to customer acquisition marketing activity

Qualifications

Essential

  • Educated to A level standard or equivalent

Experience

Essential

  • Demonstrable commercial business experience Preferred
  • Marketing Experience

Personal Qualities and Skills

  • Excellent attention to detail
  • Highly organised
  • Good Excel skills
  • Flexible and capable of handling multiple tasks simultaneously
  • Good communicator within and outside of the business
  • Numerate
  • Team player

How To Apply

https://www.laithwaites.co.uk/jsp/content.jsp?pg=submitcv

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