Brand Development Manager (Wine Jobs: Sales & Marketing)

Full Time

  Hensol Castle Distillery

  Pontyclun, Wales

Aim of role:

To be a member of the fantastic Hensol Castle Distillery developing, growing and managing sales .

Main duties and job objectives:

  • Manage all aspects of the sales cycle, planning and execution with customers through direct account management and our distributors.
  • Assume commercial responsibility for all customers in their territory and will be focused on developing current accounts & winning new business on behalf of HCD to grow profitable sales volume.
  • Identify & actively exploit new business opportunities in terms of, new customers, new listings and new routes to market.
  • Work with distributors to develop & implement market strategies & business plans to deliver regional goals.


  • Car Allowance
  • Bonus structure
  • FREE Vectis Discount App
  • FREE /discounted membership at Vale Resort Health and Racquets club
  • FREE parking
  • Discounts across the Vale Resort and Leekes Group
  • Discounted childcare

Key challenges::

  • Ability to deliver substantial growth through new business gains.
  • Business planning process and execution.
  • Contribution to organisational performance through tasks associated with everyday role / primary accountabilities

- UK sales performance versus budget (Outlets stocking, sales, volume and margin)

- Customer scorecard/satisfaction

- Execution of brand plans in outlets to gain consumer awareness and customers relevance.

- Forecast accuracy

- Overdue debt

  • Specific project objectives, as applicable
  • Contribution to teams, as applicable

Person Specification


  • Degree or diploma in Business (ideally)
  • WSET or similar wine education (ideally).

English Speaking, but helpful to be have an understanding of Welsh

Experience and Qualifications

  • Minimum of 1 years’ experience in FMCG preferably in the wine / drinks industry or 2/3 years On Trade. Ideally to have a proven track record in sales and distributor management.
  • Local market knowledge including retail & on-trade would be advantageous.

Personal Attributes Will Include

  • Strong work ethic.
  • Ability to build effective partnerships with distributors & customers.
  • Ability to persuade and influence internally and externally.
  • Robust in nature
  • Excellent verbal and written communication skills.
  • To be able to evaluate, analyse and interpret data.
  • Strong planning and organisational skills.


Visibly demonstrate the following:

  • Sales account management, business development, sales effectiveness.
  • Organisationally aligned to vision, strategy and results orientation
  • Customer service alignment to resolving conflicts, building business partner loyalty, and solutions focused

Hours as required

Job Type: Full-time

Salary: £21,500.00 to £25,000.00 /year


  • Brand Management: 1 year (Required)


  • Driving (Required)

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