Senior Brand Manager (Wine Jobs: Sales & Marketing)

  Pernod Ricard

  London, England

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 3 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

You will join the Global Single Malt Marketing team which is responsible for developing globally the strategy and content for our leading portfolio of Single Malt brands (The Glenlivet & Aberlour).

Your unique contribution

The scope of the role is focussed on Aberlour

You will have 5 main areas of responsibility:

1. Brand Strategy

- Work with your manager to define a clear global brand strategy and approach to priority markets

- Work with your manager to define the ideal product portfolio and positioning to win in key markets

- Work with Head of Communication to define a content strategy for key markets as per the market needs and job to be done

2. Product Development

- Be the owner of the product range

- Lead the development of new packaging where and if needed

- Lead the identification and development of New Products/Innovations to meet the brand’s growth ambitions across markets

3. Content Creation  

- Lead the development of global campaign and relevant global assets

- Work closely with key markets to develop adaptations for key markets and align their media investments behind the content

- Owner of Digital strategy and content calendar to support regular conversation on the brand on owned platforms

4. Sustainability & Responsibility

- S&R will be at the heart of the brand Purpose

- Lead the definition of the S&R milestones and KPIs and track performance against them

- Engage key stakeholders across functions to drive agenda behind Aberlour S&R commitments

5. Collaboration

- Serve as a cross-functional Project Manager with other departments within the company and with agency partners, make recommendations that align with goals and budget. Continuously seek to add value and demonstrate quality at every engagement/touch point.  Seek out new collaborative opportunities  both internally & with external entities.

Who you’ll be working with

Internally,  you’ll work with key markets (France, China, Taiwan, USA & Travel Retail), Product development team, Insight team, finance team & S&R team

Externally, your contacts will be experiential agencies and creative specialists.

Your blend of talent

This position could be right for you if you have:

• A Strategic mindset
• Capacity to translate brand positioning into brand experience
• An entrepreneurial mindset
• A passion for Brand Building with a consumer centric approach
• Fantastic attention to detail
• The ability to engage diverse teams

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

How To Apply

https://pernodricard.wd3.myworkdayjobs.com/en-US/pernod-ricard/job/London/Senior-Brand-Manager_JR-025173-1?src=JB-10500

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