Marketing Executive, B2B
(Wine Jobs:
Sales & Marketing)
Full Time
London,
England
Wine Owners
Wine Owners creates software as a service (SaaS) platform solutions that are engineered from the ground up for wine businesses. We address the needs of retailers, merchants, warehouses, and other services businesses involved in fine wine and spirits.
Wine Hub - Retail Business Management Platform
The Wine Hub is a new, industry specific operating platform for independent wine businesses. The combination of industry specific data and expertise, flexible workflow management for all inventory types, integrated e-commerce and multichannel is a game-changer for the wine market, and we are growing the team across all departments.
Responsibilities
- Content research and creation – capacity to research and create industry specific content that fits within the overall content strategy, focused on wine and spirits’ business improvement and growth themes.
- Digital campaign generation and distribution – ability to create and run campaigns on various digital channels, including setting goals and KPIs.
- Email marketing – creation and distribution of email campaigns using an email marketing platform.
- Online advertising – run campaigns on Google Adwords and Linkedin, including follow-on Linkedin engagement activities and use of Sales Navigator.
- Reporting – creating a set of KPIs and reports to reflect campaigns and overall marketing activity results.
- SEO – understand basic SEO principles and apply them to our online content.
- Subscription marketing (B2C) – run and grow our private client subscription program, developing approaches for conversion and renewal that outperform current benchmarks.
Experience required
- 1-2 years’ work experience in digital marketing
- Proficiency in running campaigns
- Confident in use of marketing tools and dashboards
- Knowledge of the wine industry is a bonus
- Educated to degree level, strong academic results
Profile
- Self-starter, proactive, confident
- Collaborative, capable of working across a multidisciplinary team
- Fast learner, capable of picking up new concepts quickly, problem solver
- Capable of writing content