Head of Marketing (Wine Jobs: Sales & Marketing)

Key Responsibilities

• Cultivating an overarching online marketing strategy, encompassing personalisation, for the Speciality Drinks Group
• Help set the strategic direction for customer relationship marketing within a multi-product, multi-channel framework (online meets offline)
• Adopt an integrated approach to digital marketing with data at its heart
• Provide leadership and progress independent initiatives defining and implementing measurement strategies that align with marketing and business objectives
• Be driven to achieve our revenue targets and opportunities for domestic and international growth.

Experience and Skills

• Excellent, in-depth knowledge of digital marketing (7 or more years), along with experience in strategic and analytical management of digital campaigns
• Experience in a b2c e-commerce environment, ideally global as well as UK
• Experience building predictive models and/or segmentation solutions
• High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics)
• Comfortable managing complex PPC, SEO and Display campaigns with meaningful budgets, both in-house and through an agency. Affiliates experience a plus.
• Natural communicator, networker and influencer
• Up to date knowledge of all the latest ecommerce innovations and technologies (online and offline)
• Meticulous attention to detail, with an overall passion for continual improvement
• Knowledge of the drinks industry a distinct advantage but not essential
• Agile delivery experience 

Speciality Drinks Group - a world-renowned international spirits company.

Founded in 1999, we were one of the first multi-channel, multi-market global drinks distributors and remain leaders in our field.

Our retail arm The Whisky Exchange operates a multi-award-winning website selling over 5000 whiskies, spirits, liqueurs and Champagnes to over 65 countries around the world. We also have a flagship store in Covent Garden. We have a division that creates brands and distributes them around the world; another division that wholesales to the finest bars, restaurants and hotels; we boast an industry-leading auction site; we have an online magazine devoted to Scotch whisky; and we organise the UK's leading whisky show. We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits from across the globe.