Brand Manager - Jack Daniel’s Ready To Drink (Wine Jobs: Sales & Marketing)

Full Time


  London, England

Meaningful Work From Day One

Due to an internal move, the Jack Daniel’s UK team has an exciting opportunity for a brand marketer to join a very dynamic category working on the most iconic premium spirits brand in the world.

The Jack Daniel’s RTD (Ready To Drink) Brand Manager is responsible for managing the profitable growth of the Jack Daniel’s RTDs portfolio for the UK market. The RTD range is a key contributor to growth for the UK and is projected to keep a strong momentum over the next 5 years. The successful candidate will support the strategic thinking and lead the plan execution including the launch of NPDs in the UK while ensuring strong internal focus to deliver on the BF UK’s ambition for this part of the portfolio.

What You Can Expect:

Commercial Brand Management

Ownership of the brand’s RTDs portfolio P&L.

  • Monitor brand performance against sales forecasts. Determine corrective actions where necessary in conjunction with Sales and Customer Team Marketing counterparts.
  • In conjunction with BBI, Sales and Customer Marketing teams, understand & review market landscape (category, consumer, shopper) to better inform the context behind the brand's performance and highlight and scope out future growth opportunities.

A&P management and optimization for the RTDs business

  • Responsible for delivering post-evaluations of all brand-led spend across the portfolio, reviewing short and long term impact against agreed KPIs.
  • Ensure post-evaluations of all trade marketing led activities are taking place, and learnings are captured and implemented in next activations to develop highly visible and efficient activations.
  • In conjunction with the Finance team, oversee the monthly or quarterly reconciliation of portfolio A&P spend, to make sure that budgets are being spent according to forecasts. Identify & recommend possible re-allocations if necessary.

Developing and Executing Brand Plans


  • Support Marketing Manager with the development of a RTDs portfolio strategy for the market, looking at Pack, Pricing architecture & Innovation to help maximise growth over the next 5 years.
  • With support of the Marketing Manager, lead the annual Brand Business Plan process to deliver 3 years Top Line and Profit growth ambition defined in the RTDs portfolio strategy.
  • Ensure key consumer occasions are identified and brand strategies are clearly articulated and answering / delivering against opportunity or challenge presented.

Planning Innovation

  • With the support of BBI (Brand and Business Insights), identify local NPD rooted in consumer insights and/or identified category opportunities. Evaluate and size opportunity for the UK market, in collaboration with the cross functional team.
  • Work closely with the global team to make sure the market needs are included in the NPD process

​Brand Plans Implementation

  • Lead the briefing, development and implementation of any local brand creative, or global creative adaptation.
  • Lead the development of key brand campaigns which can be executed Through the Line and across channels by the Customer Marketing Team. Provide the Customer Marketing team with the tools to roll out, implement and adapt according to customers needs and requirements. Agree/Align on KPIs for such campaigns and resources to support.
  • Partner with the digital manager to develop fully integrated & digital first campaigns. Ensure those are BF compliant, leveraging the digital tools available internally and driving Jack Daniel’s RTD portfolio Digital Share of Voice forward. Make sure Test and Learn campaigns are in place, and rapidly scale up most engaging ones across the portfolio.

Business Partnering

  • Be the RTDs Global Brand Team interface. Influence global creative assets development so they are fit for purpose for the UK.
  • Work closely with the other Jack’s brand managers to develop an understanding of the overall trademark, and make sure that a portion of the full strength brand communication is dedicated to promote the relevant RTDs flavour.

We Are Looking For People Who Have:

  • Bachelor’s Degree in Business, Marketing or related area or equivalent experience
  • Proven track record of successfully delivering brand growth in a highly competitive environment.
  • Previous experience of leading multiple agencies and cross-functional teams.
  • Commercial acumen, P&L literate
  • Prior experience in wine and spirits or FMCG industries
  • Prior experience in ready to drink or beer industry would be a plus
  • Prior experience of managing digital campaigns

What’s It Like To Work Here:

Our vision is to transform B-F UK to be the industry leading organization by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility.

Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. “Being certified as a Great Place to Work is a testament to the commitment, hard work and enthusiasm of everyone in our new organisation.”-Jeremy Shepherd, Brown-Forman, Vice President, General Manager, UK & Ireland.

We believe all employees can realize the true value of diversity and inclusion and create a stronger, more competitive organization where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also three employee resource groups for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), and PRIDE (LGBTQI+).

Nothing Better In The Market:

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

How To Apply

Wine & Restaurant Jobs in the UK. Looking for a job or hiring new employees in the wine & restaurant industries? Wine Jobs England - The job site for wine & hospitality employment throughout the United Kingdom. Find job ads for careers in the wine industry, from winemaking to wine sales jobs.

Wine & Restaurant Employers and Recruiters - Attract the best candidates for your employment opportunities. Post your restaurant and wine industry job openings on

Job Seekers - Looking for a job in the wine & restaurant industries? Employers are always looking for talented, energetic people. Find jobs in restaurant and wine including winery jobs, wine sales reps, winemakers, Sommelier jobs, chef jobs, management jobs and more. Sign up for our free email alert service when new Wine & Restaurant jobs are posted we'll send you an email.