Do you want to help define and manage Vivino’s affiliate marketing strategy across Europe? And are you a highly analytical, organized, and ambitious marketer? Then join our fast-paced and growing European marketing team - either working from our office in London or remotely.
Lead our affiliate marketing strategy across Europe
As Affiliate Marketing Manager, you will lead our affiliate marketing strategy across Europe. Using data and insights, you will develop business cases for new marketing opportunities across different platforms, strategies, etc. You can work out of our office in London or work remotely from anywhere in Europe in this role.
Your key responsibilities will include to:
- Be responsible for campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with marketing objectives
- Actively monitor and evaluate campaign performance in the platform, leveraging insights and trends, and provide data-backed recommendations to internal media partners and stakeholders
- Recommend and execute “test-and-learn”-campaigns to expand on internal knowledge and best practices
- Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to add incremental business
- Identify, recruit, and cultivate new affiliate relationships that will expand our reach to new audiences, driving incremental business
- Oversee the development and distribution of marketing tools and sales creative to affiliates
- Establish channels of communication to ensure all affiliates and joint venture partners have access to marketing tools
- Provide optimal budget forecasting and allocations recommendations across affiliate marketing, with the focus of achieving maximum reach, scale, engagement effectiveness, and performance efficiency
- Negotiate paid placement opportunities with top partners, new affiliates, and influencers
- Deliver against sales and ROAS targets and analyzing detailed KPIs/reporting to support Affiliate Marketing objectives/goals
The team
You will report to the Head of Performance Marketing - Europe, and be a vital member of the marketing team. You will have strong relationships with key stakeholders across the company, including Brand, Product, and Operations. You will work cross-functionally with Marketing, Product, Operations, Country Managers, BI, and agency partners to deliver against clear campaign goals and measurement KPIs. Adding to this, you will partner with the design team to develop custom creative assets most appropriate for our various partnerships.
Data-driven self-starter with an always-testing mindset
We are looking for someone fluent and experienced in the process of prospecting, contacting, and recruiting strong joint venture partners. Ideally, you are a data-driven self-starter who can work successfully on multiple projects in a fast-paced and process-oriented environment. In addition, you have excellent oral and written communication skills and the ability to articulate and communicate expertise broadly.
Adding to the above, we hope to see that you have and can demonstrate:
- Understanding of the affiliate marketing industry
- Experience with tools such as Impact Radius, Pepperjam, Affiliate Window, and Commission Junction
- Experience in mobile app affiliates, tracking, and fraud identification specific to the mobile app industry
- Experience using Excel, Looker, Tableau, or Datorama to gather and evaluate data to inform strategies and optimizations
- Excellent analytical skills, including proficiency in using Google Analytics
- Excellent organizational, time management, and cross-functional collaboration skills
- BS/BA degree or equivalent level of industry experience
- Knowledgeable of the online advertising ecosystems and the diverse MarTech/DataTech landscapes is a plus
- Preferred: Second language, either French, Italian, German or Spanish
- Preferred: Experience with - or good understanding of – other digital marketing channels, e.g., Paid Social, Affiliates, Programmatic Medial, CRM
Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.
We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.
Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.
Our five core values are:
- Always Strive for Better
- Work Together
- Earn and Offer Trust
- Be Approachable
- Lead with Data
Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, and veteran status any other characteristic protected by applicable law.