Retail Wine Advisor (Wine Jobs: Wine Retail & Sommelier)

Full Time

  Direct Wines Ltd

  Hersham, England

There are a lot of great reasons to love working at Laithwaite’s not least that we’re the most successful wine merchant on the planet. A family run business for over 50 years we sell more wine, to more people, than anyone else.

Our secret? We realised that not only did we need to get out there, meet the winemakers and discover the world’s best wines for ourselves, we had to take the customer on the journey with us.

We do that with great communication, un-stuffy writing and tastings for the customer to meet the winemakers themselves. You too, could be part of that journey.

There’s a great working culture at Laithwaite’s. Out customer events are run entirely by in-house staff, we have opportunities for wine education, regular staff tastings and more. You’ll even get a chance to visit our own chateau in Bordeaux and help with harvest at our own, award – winning Wyfold Vineyard in Oxfordshire.

Reporting to our Store Manager you will Work as a team with the rest of the store, Area Managers and Ops to focus on achieving weekly, monthly and yearly sales, margin and stock targets.


Delivering exceptional customer service to all customers at all times and maximise sales revenue by up-selling, adding on and using targeted or personal recommendations.


Day to day you will

·      Achieve the weekly, monthly and yearly targets using all the tools provided to maximise sales revenue, including:

·      Tasting table

·      Add-ons

·      Up selling

·      Premier sign up

·      Loyalty cards

·      Tasting events

·      Marketing materials

·      Exceed the customers expectations by going above and beyond to deliver exceptional customer service every time, including carrying cases to cars

·      Work towards and maintain a level of wine knowledge that ensures customer queries and questions can be handled confidently

·      Support the Manager to maintain and grow trade and wedding sales

·      Work with the rest of the team to ensure a full tastings programme is run in store. Get involved at every level from planning to the deliverance on the night

·      Ensure the shop floor, stock room and office are kept clean, tidy and presentable at all times

·      Ordering and receiving the regular shop deliveries, replenishing the shop floor on a regular basis

·      Partake in quarterly stock takes

Skills required for this role are –

·      Customer service experience

·      Educated to GCSE Level or above

·      IT skills: Microsoft Word, Excel and Outlook

·      You must be physically able to cope with regular manual handling/lifting

·      Some retail experience and A WSET qualification is desirable.


You must be

·      Customer focused

·      Target driven and pro-active

·      Ambitious and eager to learn

·      Passion for and willingness to learn about wine

·      Constantly strives for high standards and consistently achieves them

·      Organised and efficient

·      Creative and innovative

·      Attention to detail and ability to prioritise

·      Personable and approachable

·      Strong communicative skills

How To Apply

Email an application with CV

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