Marketing Activation Executive (Wine Jobs: Sales & Marketing)

Full Time

  Pernod Ricard Travel Retail EMEA

  Great Britain, England

About Us
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines.

Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.  Pernod Ricard’s strategy and ambition are based on three key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard first gained presence in Travel Retail in the early 1980’s and today Pernod Ricard Global Travel Retail is leading the value creation within the channel, whilst engaging with its travellers through multiple points of their ‘Travel Trail’ journey and strong customer partnerships. Global Travel Retail is Pernod Ricard’s 2nd largest market in terms of profit and a strategic focus for the business.

The role
As the Marketing Activation Executive, you will be responsible for providing the Marketing Manager with practical support and assistance on all relevant aspects of Customer Marketing, including brand objectives, market insights and available resources.

Other key responsibilities include:
  • Manage the planning and implementation of all trade marketing activities within a portfolio of key European Travel Retail customers sharing best practice where appropriate;
  • Assist the Customer Marketing and Commercial teams in the development of trade promotional plans for our key customers;
  • Maintain regular contact with promotion agencies, negotiate costs and timings for production, monitor quality and find new suppliers to optimise costs;
  • Develop strong customer relations to gain a better understanding of their needs;
  • Regular contact and business updates with Customer Marketing and other relevant key stakeholders;
  • Monitor, track and share competitor activity including pricing, promotional activity, product initiatives; category management and advertising;
  • Liaise with key domestic markets, ensuring that our Travel Retail activations are in line with and supportive of local campaigns;
  • Ensure that commercial contacts, sales promoters and brand consultants in your remit are updated on key brand initiatives and have access to relevant educational materials;
  • Manage and implement appropriate education programmes for local retail staff, agencies and brand consultants for your portfolio of customers;
  • Manage a team of brand consultants and / or agency promoters setting sales objectives and producing useful post promotional analysis and evaluation;
  • Manage an inventory of custom merchandising, light boxes and brand displays within your customers, including analysis on strategic value / cost vs. return on investment;
  • Regular visits to the field ensuring that our brands are showcased to the travelling consumer in the most premium and efficient way;
  • Manage the delivery of high resolution artwork for light boxes and magazine / price list / catalogue advertisements etc.;
  • Management of POS / GWP / duty paid sample stocks stored in Sussex Transport warehouse and any outgoing orders;
  • Assist with project work and provide general administration support to the marketing activation team;
  • Initiate promoter briefing documents, sourcing of props and hostess uniforms for major in-store activations.
Experience required:
You will have prior experience from within the FMCG, Wine & Spirits or Retail industries, with a strong desire to learn and develop your career in Trade Marketing.

Additional skills and experience required:
  • Marketing or promotional development experience with an understanding of the fundamentals of brand / trade marketing
  • Experience of working in a fast pace office environment
  • Experience in project management, budget management & working on multiple projects
  • Previous admin support to large team
Why us?
Pernod Ricard really is the place to work for reward, recognition, enjoyment, excitement, motivation and a challenge! We offer highly competitive total compensation and benefit packages to attract, motivate and retain high-quality talent.

Our offering is designed to promote a high-performance culture that enables Pernod Ricard to achieve its vision of leadership within premium spirits and wines.

How To Apply

https://pr.taleo.net/careersection/prext/jobdetail.ftl?lang=en&job=220685&src=JB-10500

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