Senior Sales Advisor (Wine Jobs: Sales & Marketing)

Full Time


  Dungannon, Northern Ireland


  • To provide the best level of service to customers, thereby maximising sales and profit
  • To assist and support the Store Manager in all aspects of the business including sales, security, cash and stock control
  • To control and operate a Winemark store in the Store Managers absence in accordance with Company policies and procedures


To assist and support the Manager in the following:

  • staff training and development
  • motivating and encouraging the team to attain sales targets
  • stock management
  • ensuring staff adhere to all Company instructions, policies and procedures
  • ensuring the store is operated in accordance with Company budgets
  • planning and implementing any changes in promotional activity
  • administration, for example, investigating cash / stock discrepancies, payroll and marketing

These responsibilities are in addition to the following:

  • To assist in customer relations by maintaining excellent customer service at all times, including an up to date knowledge of store products on display
  • Identifying selling opportunities and acting on these
  • To assume responsibility for housekeeping standards both inside and outside the store according to Company standards
  • To ensure that the premises are safe and secure at all times
  • To comply with the Company regulations with regard to cash handling and administration
  • To comply with all health and safety information and to ensure compliance with all licensing and trading standards legislation
  • Any other duties relevant and related to the post



  • Maths and English GCSE (Grade C or above) or equivalent
  • 1 year previous supervisory experience in a retail or customer focused environment



  • NVQ Level 2 & 3 in Customer Service or Retail Operations or equivalent
  • WSET Level 1 Wine Certificate; Level 2 also preferred
  • Must be committed to successfully completing WSET Level 2 Award in Wines and Spirits

Skills And Experience


  • Minimum of 6 months experience in a retail environment
  • To demonstrate the ability to solve problems and to work on your own initiative as well as part of a team.
  • Leadership qualities – to demonstrate your potential to be able to lead a team of people in the absence of the Store Manager and be able to set a positive example.
  • Have the ability to sustain consistent performance even under pressure, and willing to take on extra responsibility when required
  • Previous experience of an EPOS system and cash handling
  • Previous experience of stock handling and control
  • Communication Skills – a proven ability to communicate effectively with internal and external customers, demonstrating good written, verbal and listening skills
  • Customer focused - maintains a professional level of customer service at all times; identifies accurately the needs of internal and external customers and works to exceed the customer’s expectations by delivering a high quality service
  • Ability to actively sell to customers
  • Personal Drive and a pleasant, positive and enthusiastic, “can do” attitude, demonstrating an appropriate level of motivation
  • Excellent standard of dress and appearance


  • Previous experience in an off licence environment
  • Previous experience in a supervisory role
  • Interest and/or knowledge of wine

Main Points of Contact – Internal and External

  • Customers / Sales Advisors / Store Manager / Regional Sales Developer / Regional Sales Manager / General Manager
  • Marketing / Payroll / Stock / Cash Department
  • Distribution / Maintenance Personnel

Other Relevant Information

  • Must be age 18 or over
  • Flexible approach to work, including hours of work and, in particular, when the manager is on annual leave. Must be able to work shifts to suit the needs of the business.
  • Senior Sales Advisors are required to work a full shift on both Friday and Saturday, one of which must be an evening shift. Senior Sales Advisors are also required to work at least two evenings a week, inclusive of a Friday or Saturday night (and not including Sundays). Senior Sales Advisor shifts should, where possible, work opposite shifts to that of the Manager.
  • You are not assigned to a particular store and may be required to work or transfer to another store within a reasonable travelling distance
  • External applicants will be recruited on a permanent basis. Job offers will be subject to the attainment of WSET Level 2 within the first year of employment. If this qualification has not been achieved by this date, the Company reserves the right to terminate employment or to transfer the individual to another position which could include loss of seniority and/ or pay.
  • An application form must be completed for the role

Note: Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting .

We are an equal opportunities employer

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