Marketing & eCommerce Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Digby Tasting Room in Arundel, West Sussex, BN18 9AJ, with flexible home-working,
England
Do you love wine, British luxury and engaging with customers?
Would you relish the opportunity to be part of a pioneering, fast growing business?
Join one of the most prestigious English sparkling wine houses
- Internationally renowned wine producer, loved for its luxury quality and cheeky British spirit
- Visionary, leading brand with a ground-breaking, unique approach
- A dynamic part of the global wine industry’s most exciting new category, English sparkling wine
Play an essential role in Digby’s Brand
Brand building is at the centre of everything we do at Digby Fine English. We are seeking a new member of our ambitious team to continue building the success Digby, by helping to deliver world-class engagement with our digital, domestic and international customers. The role offers a unique opportunity to bring your own personal touch to the growth of the Digby brand.
You will be the first person we hire at this position and will be responsible for leading the vision to create a best-in-class website that converts traffic.
Responsibilities
As Digby Marketing & eCommerce Manager, you will:
Marketing
- Create, drive and execute the annual marketing plan, and manage the marketing budget, working closely with the CEO
- Envision and champion the customer acquisition funnel for all major sales channels, working closely with the rest of the team
- Extend the activities and content from the consumer and product marketing plans to help drive trade and export sales
- Be passionate about the written word, copywriting and copy editing
- Project manage and deliver multi-channel marketing campaigns which are targeted, segmented & automated
- Be highly numerate and enjoy delivering quantifiable results - manage reporting on KPI’s and suggest opportunities to improve performance
- Build and protect the company brand and manage brand assets including web, printed and POS content
- Coordinate events that support the marketing plan
- Work in collaboration with external partners to develop supporting marketing plans to drive sales targets, with a focus on new business
eCommerce and Retail
- Manage, monitor and significantly grow Digby’s sales online
- Merchandising: Manage buying and sales performance of non-wine merchandise
- Own eCommerce reporting and present in weekly trade meetings including top line and category performance
- Analyse the sources of traffic and conversions and feed into marketing actions
- Explore promotional offers, implement them timely and verify results for continuous improvement
- Monitor stock availability and work with operations teams to ensure bestselling stock is being replenished
- Research competitors trade activity to identify opportunity and improvements
- Review our online customer service proposition and make improvements where necessary
Key Skills
- Passion for excellence and a cheeky sense of fun
- Between 1 – 10 years luxury marketing experience – yes, we are open to a range of backgrounds
- Experience in website management and marketing (agency or in-house)
- Familiarity with eCommerce and eMarketing tools, MS Office Tools (Excel, Power Point), Photoshop, Google Analytics, etc.
- All things digital with a desire to learn including but not limited to Facebook / Twitter / Instagram / YouTube / Google / Yahoo / MailChimp, apps, smartphones…
- Genuine Passion for customer, luxury / fashion and the brand’s target audience & proven experience of dealing with customers
- Good with data and attention to detail - customer analysis, segmentation, sales follow-up
- Show a broad interest in technology and demonstrate a sensibility to good UX/design and data-driven user testing
- Goal oriented and performance driven
- Detail oriented, ability to multitask, ability to prioritize and manage multiple projects simultaneously – Digby is a small entrepreneurial business, so there will be times when you’ll need to get stuck in with other tasks!
- Team player mentality, with flexibility and willingness to take initiative and pitch in
- Clean UK driving licence and access to own vehicle preferred
- Wine industry experience helpful but not required
Working Hours Permanent, full-time role
- Monday to Friday 9:00 – 5:30, with half an hour for lunch
- Occasional evenings and weekends based on events and team needs
- Note: Digby would consider part-time applicants for this role
Location This role is based in Digby’s luxurious headquarters and Tasting Room in Arundel, West Sussex, BN18 9AJ, with flexible home-working
Working with us Being a part of our small, entrepreneurial team means being part of a creative and collaborative environment on the one hand, and an independent and inventive one on the other. We love to think hard and experiment freely and there is a lot of room for growth.
Join us! Do you want to join the English Wine Movement? Can you be a courageous voice helping Digby to champion the customer in all we do? Join us and grow with a team of people who will challenge and inspire you!
Salary Dependent on experience
How To Apply
Alternatively, please apply directly on the following web link:
https://apply.workable.com/digby/j/DC7134FAE6/
