eCommerce Manager (Wine Jobs: Management & Administration)

Full Time

  Adnams Southwold

  Suffolk, England

Key Relationships:

• Social media and content manager

• Supply chain and logistics

• IT

• External technology suppliers

Individual Purpose:

• To grow sales and develop a profitable and compelling online shop offer for Adnams where customers can buy Adnams Beers, Spirits, Wine and Merchandise

• To ensure an excellent customer experience for online customers 

Responsibilities:

• Sales: Define and deliver a sales promotional plan (which reflects the Adnams Brand values and corporate marketing plan).

• Stock control: Product management and forecasting- updating and maintaining product listings with imagery and descriptions and ensuring good stock control.

• Marketing: Updating brand and product information on third party websites including Facebook, Twitter, Google, Trip Advisor

• Work with affiliates to grow sales

• Manage PPC/ SEO campaigns and other digital marketing campaigns

• Ensure integration with the physical retail store campaigns and activity and instore technology

• Operations: Ensure the site performance is optimised (e.g. checkout funnels/ speed/ navigation)

• Work with supply chain to deliver the best customer experience for delivery & packaging

• Using Google analytics and SessionCam to understand customer behaviour and report performance and enhance conversion rates

• Monitoring performance vs budgets and costs and adjusting plans accordingly

Knowledge & Experience

• Experience of managing a direct to consumer ecommerce platform- ideally within FMCG/Alcohol/ consumer goods

• Excellent numeracy and analytical skills – experience of Google Analytics

• Commercial accountability and budget management

• Knowledge of SEO/ PPC

Competencies

• Drive for Results

• Courage & Conviction

• Strategic Thinking & Innovation

• Curiosity

• Interpreting People

• Understanding the Organisation

• Customer Focused

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