Bitburger UK Brand Ambassador (Wine Jobs: Sales & Marketing)

  Adnams Southwold

  Suffolk, England

Individual Purpose:

• To manage and achieve budgeted sales, distribution, volume and profitability targets for the Bitburger brands.

• To work to grow the Bitburger brand through all routes to market achieving outlet retention targets, monitoring product installations and ensuring adherence to minimum volume requirements.

• To be the Adnams Brand Ambassador.

• To ensure the customer experience consistently exceeds expectations.

• To deliver high level of product advice.

• Take full responsibility for managing volume and turnover, rate per barrel, cost base and return on investment for promotions.

• Manage key relationships to drive business development.

Responsibilities:

• In line with the beer marketing strategy develop marketing plans to your customers, evaluate promotions and analyse the correct return on investment is being achieved.

• Undertake detailed quality training to be one of the quality ambassadors within the business.

• Fully contribute to the budgeting and quarterly forecast process for Bitburger in the UK.

• Implement marketing promotional activity and develop our Bitburger social media loyal following through all social media streams.

• Achieve targeted sales goals for the Bitburger brands, while ensuring all company objectives are met regarding the brand, throughputs, customer retention and credit control.

• Implementation of the marketing promotional activity

• To identify opportunities to increase sales through customer service excellence.

• Develop promotional plans at operational level along with displaying entrepreneurial skills in formulating and implementing local retail activity. 

Role Specific Success factors:

Plan and implement

Set clear goals and standards. Raising the bar daily with a structured way of working to support in the sales delivery.

Impact and driving for results

Delivering the vision, strategy and values of our business. Strives to succeed expectation and uses different strategies to win support for ideas. 

Knowledge & Experience

• Exceptional Customer Service Skills with the ability to develop relationships to market Bitburger products at all levels.

• Effective communication style - written and verbal.

• High standards of sales and negotiation skills.

• Working knowledge of wholesaler and regional brewer network within the UK.

• Able to demonstrate self-disciplined ways of working, time planning and setting priorities.

• Awareness of the wider marketplace and competitors with commercial awareness.

• Able to demonstrate excellent presentation skills.

Competencies – refer to framework for further information.

• Drive for Results

• Courage & Conviction

• Strategic Thinking & Innovation

• Curiosity

• Interpreting People

• Understanding the Organisation

• Customer Focused

• Impact & Influencing

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