Insights Executive (Wine Jobs: Management & Administration)

  Kingsland Drinks

  Manchester, England

Main Job Purpose:

Reporting to the Insights Manager, you will be responsible for providing the market, category, shopper & consumer insights throughout Kingsland Drinks, and to key external stakeholders.

• Salary: Upto £30k dependant on experience
• Holiday: 23 days increasing with service
• Hours of work: 37.5 hours per week 8.30 – 4.45pm
• Benefits: Death in service 3 times salary, Health shield cash plan scheme, AE pension, Access to the staff shop.

Key Responsibilities/ Accountabilities:

• Support the Insights Mgr and a range of functions (primarily commercial) to turn quantitative market/category data & qualitative consumer research into analysis / recommendations.
• Undertake customer / prospective customer range review analysis and present back key findings / commercial recommendations both internally and externally.
• Support Insights Mgr / Mkr Dir with the implementation and analysis of primary consumer research (both qualitative & quantitative).
• Work with marketing team to help provide the insight for effective brand & channel planning, and undertake analysis to evaluate marketing activity.
• Work with sales & marketing to ensure we have compelling sell in (e.g NPD / EPD) / listing defence presentations for a range of product & brand propositions.
• Undertake ad hoc commercial projects and present findings / recommendations to appropriate stakeholders – as defined by Mkt Dir / MD
• Work with Insights Mgr to complete quarterly reports on the IRI / Kantar / Dunnhumby data – and distribute reports to key stakeholders.
• Support Insights Manger with the management of insight suppliers – challenge the validity of data & research and amend where necessary to ensure accuracy (e.g monthly new product additions, store audits).
• Work with Insights Mgr to continually act as Kingsland’s source of industry, market data, consumer insights, and trends. Support the identification of NPD / innovation by communicating to relevant stakeholders.
• Develop & maintain close working relationships with commercial functions (particularly sales & marketing) to understand their requirements and customer opportunities.
• Work with Insights Mgr / Mkt Dir to constantly develop, educate, and enhance the profile of insights amongst a range of stakeholders. Archive and ensure insights are accessible to all key stakeholders.

Key Relationships:

Internal

• Wider Marketing Team
• Sales Teams
• Commercial Sales Director

External

• Data/Insight suppliers
• Trade
• Brand Owners
• Agencies

Key Challenges in Achieving Goal(s):

• Exceptional interpersonal skills.  Able to influence the sales team
• Prioritising demands on time to meet expectations of both the business and customers.
• Excellent Communication Skills – internal & external.
• Ability to manage an array of complex/different projects.
• Team working.

Qualifications

• Minimum of 2 years’ experience within consumer insight / category / market research with a proven track record of delivering and achieving commercial results.
• CIM diploma, or Degree or in Business, Marketing, Economics, Maths or a related discipline – minimum 2:1.
• Computer Literacy – Word, Excel, PowerPoint & email
• Numerate with strong analytical skills

Experience

• Some experience of continuous data e.g. IRI / Nielsen / Kantar Worldpanel
• Working with research agencies
• Project management preferred
• Working with a team of people
• Ability and confidence in interaction with the sales team
• Strong interpersonal skills
• Very strong communicator, both written (reports and presentations) and face-to-face.
• Ready to take on detailed analysis without losing sight of broader objectives

Other

• Firm interest in developing a career in consumer marketing
• Proven team player, enjoys working at pace, and strives for excellence.
• Self-motivated & disciplined.
• Flexibility and adaptability is essential
• Full UK driving licence

How To Apply

If you are interested in this role please send your CV and covering letter to [email protected].

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