Brand Manager (Wine Jobs: Sales & Marketing)

  HallgartenDruitt

  Luton, England

Main Purpose

External

 Suppliers

 Design agencies

 PR agency/ journalists

 Key sector & industry contacts/ generic bodies.

 To manage a selection of suppliers and brands, including some key brands and maximise their sales.

 To communicate effectively with the suppliers & brand owners so they understand the UK market and thus provide the tools to maximise their sales opportunity in the UK.

 To communicate, enthuse and execute initiatives for these suppliers with Trade Marketing and the sales teams.

 To drive external communications with the Communications Manager that develop the brands’ public image and Hallgarten’s reputation.

Internal

 Sales teams

 Trade Marketing team

 Shipping/ logistics

 Finance

Key Outputs

 Provide suppliers with a thorough understanding of the UK market and what each supplier needs to do to maximise potential in this market (via Category Management analysis, UK Market stats interpretation, and HD&N sales & marketing requirements).

 Establish a reporting system with each brand/supplier (based on their ranking within the HD&N supplier segmentation file) so that each brand is given the appropriate feedback on their performance within a designated reporting schedule.

 Pull together a ‘go to Market plan’ for each brand where appropriate.

 Work with Trade Marketing team in order for them to deliver and activate these plans, paying particular notice to supplier visits to the UK and visits to the supplier by salespersons & customers.

 Manage the overall supplier relationship

 Collate supplier pricing, vintage information and availability where applicable on an annual basis for the Buying and Shipping departments

 Agree and manage the associated supplier marketing budgets

 Works with generic board and industry organisations to maximise the opportunities for the Hallgarten portfolio.

 Ensure via the Senior Brand Manager, that your suppliers & brands contribute to the overall Hallgarten sales & marketing plan to develop the initiatives, promotions and communications that drive this plan and sell our portfolio.

 Work with the sales teams to initiate tactics and presentations that engage key customers with our range and targets them effectively. This includes spending time in the marketplace promoting your brands.

 Work with the Trade Marketing team to ensure our wine stories and Hallgarten’s ‘door openers’ gain coverage and are communicated to the relevant audiences.

---