Market Insight Analyst (Wine Jobs: Sales & Marketing)

  Conviviality

  London, England

DESCRIPTION

Purpose

Conviviality is the UK’s leading independent drinks distributor to over 23,000 restaurants, hotels, pubs, bars, events and over 700 franchised retail stores. We have 200 years of experience working with the very best producers from around the world; placing their products in retailers and major events throughout the UK.

 For our people – the place to have exciting and fulfilling careers

 For our customers – the market-leading total solution provider

 For our suppliers – the first-choice distributor to the UK drinks market

 For investors – a place where we deliver on our promises to maximize their total return

 For our communities – a business that truly understands how it can help them thrive

The Group Data & Analytics team has been created to deliver best in class business and customer insights to colleagues and supplier partners. The Market Insight Analysts produce industry-leading work to translate Conviviality’s commitment to insight into reality. They are responsible for analysing both secondary and primary research to reveal the clearest picture of both the UK consumer and the drinks market.

This role involves developing innovate ways to evaluate the market and produce strategy to lead business decisions and drive sales. This requires engagement with key internal and external stakeholders to ensure our view of consumers and the market is as precise as possible, and to maximise the impact of insight across Conviviality.

Core accountabilities

• Become a recognised leader of insight provision and an informed, approachable and valued colleague to others
• Work with sales, marketing, buying and other teams to build creative, powerful & strategic arguments that have clear commercial value in support of category reviews, tender submissions, etc.
• Proactive analysis of these data sources to identify key market and consumer trends, understand how these are shaping the commercial environment and make recommendations on how Conviviality should respond
• Produce specified internal reporting robustly and to deadline, synthesising multiple data sources to create actionable insight
• Present & communicate insight & commercial argument to stakeholders in a compelling, accurate and impactful manner
• Build and maintain networks both internally and externally to keep abreast of developments within insight and translate these into relevant applications within Conviviality
• As a key subject matter expert (both internally and externally) in understanding and making best use of data, ability to create solutions to briefs, and other key skill development
• Review projects with analysts for robustness, accuracy & commercial impact prior to completion, with the input of the Insights manager on more complex/commercially significant projects as required
• Proactively lead the development of new proprietary sources and evaluation of external providers
• Maintenance, update and development of third party and proprietary data sources.

REQUIREMENTS

ESSENTIAL:

• Expert in understanding disparate pieces of data and drawing connections between them to build data-backed, commercially relevant argument
• Extensive experience working with continuous market/panel data (e.g. Nielsen), loyalty data (e.g. Aimia), and consumer data (quantitative and qualitative)
• Considerable experience presenting conclusions to stakeholders in a compelling and effective manner
• Strong commercial awareness and knowledge of FMCG dynamics
• Good knowledge of perspectives for understanding consumer behaviour and some experience both conducting and commissioning primary research
• Educated to degree level (preferably in a discipline with a quantitative element)
• Some experience reviewing and providing feedback on analysis in a structured and rigorous manner

PREFERRED: 

• Experience of the drinks industry and/or a strong understanding of beer/wine/spirits (e.g. equivalent to WSET L2/3 for wine though qualification not necessary) is strongly preferred
• Experience conducting primary quantitative and qualitative research
• Experience working with Microsoft Power BI and/or Microsoft Access
• Educated to degree level (preferably in a numerical/logical field)

Technical/behavioural

• Advanced understanding of the value/limitations of varied qualitative and quantitative datasets and their applications
• Advanced quantitative/statistical analysis skills (Excel essential, other programs desired)
• Some experience in qualitative research/analysis
• Effective communicator, in explaining tools, designing brief and presenting findings to colleagues, customers and suppliers
• Able to prioritise and balance and fast moving workload with a strong focus on broader commercial landscape
• Takes initiative, has new ideas and can deliver innovation and evolution with compromising on attention to detail, robustness or impact of existing workload

Our Values

Passion: We tackle challenges and opportunities with passion and enthusiasm. Across the business we make sure to have fun whilst we do it.

Agility: We are always flexible to the needs of the business. Our people generate innovative ways of working. In return our leadership embrace new ideas and opportunities.

Team Work: We work as one team to achieve a common goal. We support our customers, our retail Franchisees and each other.

Customer Focus and Excellence: We make a difference by going the extra mile for our customers and each other.

How To Apply