Consumer Insights Manager (Wine Jobs: Management & Administration)

Full Time

  Pernod Ricard UK

  London, England

Overview:

To be the voice of the UK consumer within the business, and ensure that PRUKs brand marketing
initiatives are rooted in a genuine understanding of the consumer.
To be the expert in consumer research techniques and ensure all consumer research is carried out to a high standard, using appropriate methodologies and that learnings are properly taken into account in relevant decision-making.

Responsibilities:

-Management of Brand Tracker ensuring data delivered is to the highest quality. Maintaining regular contact with agency teams so that they understand our business and subsequently deliver insights that help drive strategy for our brands.
-Own and manage consumer segmentations for PRUK and ensure relevant target segments are
understood and used by brand teams
- Oversee all consumer research projects, making sure they are carried out to a high standard, so as to ensure brand marketing decisions are rooted in an objective understanding of consumer behaviour
-For priority brands, support Marketing Manager – Insights to drive strategic thinking so as to ensure brand strategies are appropriate for consumer targets
-Develop knowledge of contemporary research techniques and make sure we use the most appropriate and up-to-date methodologies
- Monitor social pulse of PRUK brands via social listening tool and ensure social listening is integrated within consumer insights findings
-Forge strong relationships with Insights teams at brand companies so as to ensure they have an
objective knowledge of the UK consumer and take that into account in their marketing decisions
-Work with Marketing Manager – Insights to provide a rigorous and insightful view of the UK consumer along with relevant trends to the brand teams in time for the annual strategy planning

How To Apply

https://careers-pernod-ricard.icims.com/jobs/1559/consumer-insights-manager/job

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