Brand Manager (Wine Jobs: Sales & Marketing)

  Heineken

  London, England

We're proud to be the UK's leading cider, beer and pub business. With over 2,000 colleagues employed across the UK, we offer fantastic opportunities for people with talent and drive. From brewing to sales and marketing, from logistics to finance, IT and HR - there's much more to our business than you might imagine.

Our unrivalled portfolio of brands includes Foster's, Strongbow, John Smith's, Bulmers, Desperados and of course the world-renowned Heineken®. And, with 1200 pubs, we're one of the UK's leading leased pub businesses.

We've ambitious goals. And we know it's the expertise and enthusiasm of our people that fuels our growth. Right now we're looking for an outstanding Brand Manager - Kronenbourg to join our Marketing team.

The Role

Kronenbourg 1664 is a brand steeped in rich heritage and tradition and is Heineken UK's Largest Premium Lager. In 2016 the Brand's highly acclaimed advertising platform won many awards – including a Bronze at Cannes Lions and winner of ‘Best PR Campaign' at the UK Beer Marketing Awards.

Moving into 2017, Kronenbourg 1664 sits at the heart of Heineken UK's premiumisation strategy and with an already outstanding reputation there's a solid platform in place, on which to continue to delight and engage our consumers and customers.

Reporting to the Brand Director, everyday beers, this is a high profile role aimed at growing a power brand within the category and as such you'll take the lead in delivering the annual brand plan which will continue to deliver brand growth and profitability.

As the brand guardian you'll be the leading advocate throughout the HUK business and beyond, championing the excellence of execution. With heavyweight Investment, the successful applicant will manage a full ATL plan – including TV, Digital, PR and Cinema, with iconic adverts featuring a high profile Brand Ambassador.

Working closely with our agency partners and external stakeholders you'll instil our passion and pride in the brand to achieve its strategic ambition. You'll draw on experience building brands and applying commercial rigour to achieve solid financial results, evaluating and reporting on monthly brand volume/value share development and profitability.

Next Steps

If this sounds like a journey you'd like to join, we'd love to hear from you.

Closing date: 1st June 2017

How To Apply