Assistant Brand Manager (Wine Jobs: Sales & Marketing)

Full Time

  Pernod Ricard UK

  London, England

Pernod Ricard UK is part of Pernod Ricard (the Group) – co-leader of the global wines and spirits industry. We are responsible for the sales, marketing and distribution of the Group’s leading premium spirits, wines and champagnes in the UK, with 250 employees.

We are a convivial, passionate, entrepreneurial and dynamic company. Premium is the heartland of our business and with one of the finest collections of drinks brands in the world we have earned the reputation for our unrivalled offering in premium spirits and wines – brands that embody heritage, quality and provenance.

Our key brands include Absolut Vodka, Beefeater, Plymouth, Monkey 47 Gin, Chivas Regal Scotch Whisky, Havana Club rum, Lambs Navy Rum, Jameson Irish Whiskey, Malibu Rum, Martell Cognac, The Glenlivet Scotch whisky, Perrier-Jouët & Mumm champagne and our premium wine brands Brancott Estate, Campo Viejo and Jacob’s Creek.

Malibu is the No.1 contributing spirit to the PRUK business and it is now the 21st Spirits brand by value up 3 places from last year. Amongst 18-24’s Malibu is the most loved spirits brand, just behind Kopparberg cider. The brand remains stable yoy with sales of over 400k 9L cases. Amongst our target audience of Social Butterflies aged 18-24 we have increased measures of Summer Brand +3%, Consideration +4% and Awareness +2% across the summer. We are among the leading brands in PRUK for digital activation, product and serve innovation. Most importantly the team reflect the summer values in the way we work and approach our day to day working on the brand. We like to have fun!

Kahlua is outperforming both the Liqs. and specs category as well as key competitors in volume and value terms across the on and off trade. This growth has seen Kahlua reach 50k 9L in the UK with a growth of +43% vs LY.

We are recruiting for an Assistant Brand Manager to join our Malibu Rum and Kahlua team to work alongside an SBM and a Community Manager from July 2017.

Key Purpose Support the brand team in the development and execution of the annual brand plan by providing assistance supporting

multi-channel communication projects.

Responsibilities:

Key Responsibilities

- Assists brand team in translating brand strategy into execution across the marketing mix for both brands

- Takes full responsibility for executing certain elements of the brand plan as delegated

- Be a key contributor to the Kahlua and Malibu annual brand plans

- Is a dedicated brand champion educating and inspiring all commercial and agency teams

- Compiles monthly reports to develop brand, market and competitor insights and identify key future trends. Makes recommendations where relevant.

- Assists in certain areas of brand administration as required

- Any other reasonable additional duties that may be required from time to time

How To Apply

https://careers-pernod-ricard.icims.com/jobs/1589/assistant-brand-manager---malibu-%26-kahlua/job

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