Job Status: Filled

Marketing Coordinator (Wine Jobs: Sales & Marketing)

Full Time

  Davy's (http://www.davy.co.uk)

  Greenwich, London, England

Background

Davy’s is a family-owned and run wine merchants business dating back to 1870. It pioneered the wine bar concept in London, with bars such as The Boot & Flogger which remain ever-popular; while today it also runs more contemporary bars and restaurants, including Factory House and Lazybones.

The company prides itself on excellent service in its bars and dining rooms, quality food and, of course, wines.

Davy’s continues to sell wine through its two shops in Greenwich and Holborn and online via Davywine.co.uk. The company also has a growing wholesale business, selling to other bars and hotels across London.


Overview of the role

The sales and marketing coordinator position is an important function in the team, helping to facilitate the implementation of the annual marketing campaign and acting as a key point of contact with the wine bars.

The role provides a great opportunity to be exposed to each part of the marketing mix (on and offline communication, graphic design, events, social media...) and also involves work for each part of the Davy’s business, although the focus will be very much on the core bar business:

- Davy’s wine bars
- Other wine bar brands (e.g. El Vino)
- Additional bar/dining concepts (e.g. Lazybones)
- Online retail from www.davywine.co.uk
- Wholesale

While the role is to support the team, it will also give the opportunity to take responsibility for some projects.

The job is based at Davy’s head office in Greenwich and will also incorporate some travel around London to the various wine bars and shops.


Key responsibilities

- Develop a sound understanding of key systems (e.g. reservations systems, website, loyalty platform, databases) and processes (i.e. how Davy’s operates)

- Liaise with individual wine bars to provide ad hoc marketing support

- Help to create and then manage the distribution of key marketing collateral, e.g. menus, posters, other advertising materials

- Upload content to websites and ensure that they are always up to date

- Help create email newsletters

- Act as point of contact for guests calling head office with event sales enquiries and allocate these appropriately to the sites.

- Respond to customer enquiries regarding Davy’s Rewards card

- Assist with menu development – making updates supporting the design and print process

- Participate in the organisation of external events, e.g. tastings or pop-ups

- Help ensure that the Davy’s presence is maximised through third party websites, e.g. Opentable, Bookatable, Square Meal, PrivateDiningRooms.co.uk

- Help ensure that Davy’s is properly referenced online, e.g. on Google, Trip Advisor

- Assist with social media activity, taking responsibility for selected channels

- Help to update the seasonal calendar to ensure that Davy’s is maximising all opportunities for publicity and content

- Assist with research (e.g. competitor analysis)

- Help create reports (e.g. monthly and board reports)

- Develop and manage brand assets

- Support wine bars with their customer showcase events

- Assist with other sales and marketing activities as required


Candidate profile - desired skills and character:

- Excellent attention to detail

- First class language skills

- Passionate about marketing, food, wine and hospitality

- Enthusiastic, can-do attitude

- An eagerness to learn and willingness to take direction

- Excellent time management and organisation skills

- Takes a positive hands-on approach and has a keenness to take more responsibility

- A good team player

- Understanding of digital media – websites, newsletters and social media channels

- Ability to communicate and build relationships with colleagues and client teams

- Ability to take the initiative and demonstrates a great common sense approach to tasks

- Good ExCeL, Word, PowerPoint and Outlook skills

Salary details on application


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