Senior Brand Manager (Wine Jobs: Sales & Marketing)

  Chivas Brothers Ltd.

  GB-England, England

Are you a creative, enthusiastic and discerning marketer excited by working on the world’s leading luxury whisky?

Do you have strong understanding of Digital Marketing and experience in sponsorship?

If so, we are seeking an experienced Senior Brand Manager to join our global Prestige Marketing team, working on Royal Salute. In this role you will work with the Global Marketing Manager to develop and market Royal Salute driving brand fame world-wide through best-in-class Digital and Social Media activity in conjunction with partner agencies to:

• Drive Royal Salute’s global digital brand strategy by creating product and brand awareness, affinity and advocacy, through the development of global digital initiatives and platforms
• Influence and deliver new levels of creative and strategic thinking, constantly developing the way we connect and engage with our consumers
• Act as a key advisor to our markets on how best to adapt the global strategy and activate it at a local level.

You will also drive the activation and amplification of our global series of prestigious Polo Events around the world.

To give you an idea about the brand you would be working for…

Royal Salute was created in 1953 to mark the coronation of Queen Elizabeth II and was crafted to represent the pinnacle of Scotch whisky. It is the leading prestige whisky brand worldwide, unanimously recognized as the most luxurious whisky in the world.

Royal Salute main geographic area is Asia and especially Travel Retail, China, Taiwan, Korea and Vietnam. Expansion ambitions mainly concern the USA, as #1 market for luxury goods and the UK, as the brand home country but also in countries such as Russia or the UAE.

Our ideal marketer for this role will have a strong background in leading and managing digital and social media projects for a premium brand from technical scoping to creative development and roll out. They will be a strategic thinker who can form clear and strong recommendations to drive a global brand. They will be a creative individual who thinks laterally and inventively and who can develop communications with style and luxury cues. With proven strong project management skills and attention to detail to ensure that deliverables are always to a world class standard.

By working for Chivas Brothers you would join the Scotch whisky and premium gin business of Pernod Ricard. You would join a global workforce of approximately 18,000 people operating through a decentralised organisation with 6 Brand Companies and 85 Market Companies. As the world’s co-leader in wine and spirits you would also join a company with international leading brands and a unique motto promoting human connection – “créateurs de convivialité”.

How To Apply